
Persuasive Writing: The Practitioner's Playbook
Practitioner's guide to persuasive writing: Cialdini's 7 principles, Aristotle's rhetorical triad, and proven frameworks for email, landing pages, and cold outreach.
Tomas is the author of The Easy Mode, a practical book for builders who want leverage without burnout. He has written 1,000+ long-form articles since 2009 and has been published in Forbes, TIME, Fast Company and The Next Web. He now runs Epigraph Media, a premium publishing network for knowledge workers.

Practitioner's guide to persuasive writing: Cialdini's 7 principles, Aristotle's rhetorical triad, and proven frameworks for email, landing pages, and cold outreach.

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