Brand Voice Guides

Service Description

Tired of endless copy revisions because the copy just doesn’t sound like you?

🔔 Spoiler Alert 🔔 Your voice can be studied, dissected, and skillfully mimicked.

Enter the Brand Voice Guide. It’s your voice, documented and ready to mimic. I’m not talking about generic fluff and branding emptiness.

No, no, nooo.

I’m talking about a solid brand voice guide that ensures your copy remains consistent across all platforms—saving you from drowning in a sea of soul-sucking editing and accelerating the time it takes to familiarize a new writer with your brand by weeks.

Brand Voice Guides Offered: The Blueprint + The Flagship
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The Blueprint:

✨ The Blueprint guide provides the essentials for writers to mimic your brand voice. 👇

✔︎ Key Numbers: A trip down memory lane, from when you first opened your doors to all the impressive stats along the way.

✔︎ Style Choices: Your cheat sheet for style preferences, from deciding if it’s $20 or $20.00 to giving shoutouts the right way.

✔︎ Lexicon Library: Your brand’s dictionary to keep things consistent. All the fun phrases and no-no words in one spot.

✔︎ Brand Overview: The “who’s who” and “what’s what” of your brand – all the juicy tidbits in a nutshell.

✔︎ In-Depth Voice Analysis: I’m talkin’ type, tones, cadence, punctuation, lexical density, and more—it’s the ultimate 411 on your brand’s vocal DNA.

✔︎ Kernel Content Examples: Curating your brand’s shining moments, serving as inspo for your brand’s future masterpieces.

✔︎ Products + Services Guide: Your brand’s show-and-tell for all the cool stuff you offer and do.

✔︎ Custom Video Walk-Through + Transcript: Your front-row seat to a Zoom tour of your new guide. Plus, a transcript and copy of the recording you can revisit anytime.

The Flagship:

✨ With The Flagship guide, you’ll get all the goods from The Blueprint,➕ plus 👇… 

✔︎ Style Resources: From the copy you admire, internal brand secrets, to all the sweet nothings (and constructive somethings) people have said about your brand.

✔︎ Audience Overview: You give me the low-down on your target audience, and I’ll give you an “Oh-wow!” organized overview—demographics, psychographics, and any other ‘graphics’ that vividly paint that complete picture of your audience.

✔︎ Presentation Protocols: The holy grail for consistently formatting your emails, landing pages, social media content, testimonials, and more.

✔︎ Copy Review + Approval Process: The roadmap to glory! Your team’s how-to, from submission to the triumphant “thumbs up” moment of approval.

**Scoring Rubrics and 30-Day Training Program Add-Ons Available**