Tess McParland

Hi, I’m Tess McParland—a detail-driven content writer with a strong foundation in healthcare, mental health, lifestyle, beauty, and dental communications. I’ve written across formats and industries, and no matter the brief, my approach stays the same: understand the heart of the message, connect with the audience, and deliver clean, strategic content that represents your brand with clarity and confidence.

I know how important content is to a company’s identity—it’s often the first (and lasting) impression. That’s why I take the work seriously. I bring genuine care, a collaborative mindset, and a sharp editorial eye to every project. I’m intrinsically motivated to do great work that gets results.

Here’s how I can support you:

• B2B and B2C content writing for blogs, newsletters, articles, websites, press releases, product descriptions, training materials, and study guides
• Copywriting for marketing collateral, product descriptions, and public relations
• Editing and refining team-written content to ensure clarity, tone, and accuracy
• Writing storefront copy (Shopify), branded proposals, and other customer-facing assets
• Crafting content based on scholarly and professional sources, including subject matter interviews
• Simplifying complex topics into accessible, audience-ready messaging
• Following SEO structure, clarity standards, and brand guidelines
• Ensuring originality using Copyscape and supporting tools
• Using platforms like WordPress, Wix, Meta Business Suite, Canva, Google Workspace, Slack, Asana, and Trello
• Leveraging AI tools responsibly to enhance efficiency without compromising quality
• Balancing stakeholder needs, brand voice, and audience expectations
• Creating inclusive, accessible content
• Conducting target audience research to inform tone and messaging

I look forward to creating content that earns trust, reflects your values, and drives meaningful engagement.