Roger Feeley-Lussier
About Writer
I see the world differently from everyone else, always have. From an early age, I’ve been obsessed with figuring out why people do the things they do, go to the places they go to, and buy the stuff they buy.
Throughout my life this has manifested itself in a number of ways. First, it was an obsession with MTV, VH1, and ESPN. That passion for culture, visuals, and the incredible things humans can do when they put their minds to it led me, as if by destiny, to the internet. I like to joke that I logged on back in 1995 (thanks to my middle school’s dial-up connection) and haven’t logged off since.
What does this mean? This means I’m an early adopter, it means I am a digital native, it means I’m a social media expert and many other terms that are nearly meaningless outside of certain niches.
I’ve worked in Film/TV, Music, and other forms of media, but it always comes back to one seemingly simple question: What’s happening in the online spaces where people meet?
I get the internet. I love the internet. I don’t know how else to explain it. One of my favorite things to do is taking complex online situations or trending topics and breaking them down without getting too nerdy (unless you want me to – in which case…)
Either way, I’d love the opportunity to show you what I can do.
Education
Film degree with a focus in screenwriting.
Work & Experience
As a political copywriter, I've been drafting emails and SMS for PAC-aligned campaigns and running content strategy and production for the Reality Is Us social good campaign.
Mercenary-level copywriter & creative strategist specializing in ultra-niche, culturally-relevant social content & platform-native execution. Spearheaded decentralized creative teams on projects like: Uber Eats “Late” campaign Google Pixel/Nest reactive Virgin Voyages reveal campaign SkyZone social creative strategy Stride Health SEO blog strategy
Set a new benchmark for copywriters in the Creative Services department by completing over 100 briefs in a year while implementing more efficient processes. Generated global guidance copy for footwear and apparel initiatives in the Hoops & Run/Train verticals. Projects included: NBA All Star Game Fan Event International Women’s Day 2024 Campaign Product launch materials for NBA stars like LaMelo Ball
Brought my social media expertise to many facets of the Fortune 50 telecommunications monolith, leading teams & working brief-to-shoot-to-execution on award-winning campaigns like: “Unfolding Timbaland” – generative AI project that remixed a track from the world-renowned producer, nearly a full year before ChatGPT was public 2020 Verizon Holiday – oversaw all messaging for brand-wide execution
Rewrote the reactive social playbooks for iconic brands like OREO, United Airlines, Coca-Cola Freestyle & Fox Home Video with headline-winning viral posts & innovative platform hacks.
Captained a team of four that planned, created & posted over 1,000 pieces of content for the record-setting 600-episode Every Simpsons Ever marathon on FXX.
One of the first social media-only hires at Deutsch NY. Tasked with writing thousands of posts for brands like Minwax & Green Giant. Lent my online expertise to new business pitches & agency events.
