Michelle Kennedy

* Develop and execute communications plans to increase employees’ understanding of business strategy and priorities, and increase engagement. * Created and developed Innovation Insider newsletter for internal communications, promoting innovation, digital solutions, customer journey/experience improvements, and other products (artificial intelligence, machine learning, etc.) that Maximus provides to customers. * Developed and launched Maximus podcast, serving as producer, host, and editor. * Create a framework for brand storytelling that aligns with company mission and culture. * Advance communications plans for senior executives, including content creation and thought leadership, to ensure consistency and alignment with business strategy and priorities. * Collaborate with cross-functional teams - HR, IT, ERG, DEI (Diversity, Equity & Inclusion), C-Suite - to develop and execute organizational and change management communications plans. * Develop and maintain effective relationships with multiple internal stakeholders to identify current and future opportunities for delivering compelling and relevant content. * Manage projects by providing thoughtful, strategic and actionable project plans with clear timelines, deliverables and outcomes. * Aid strategic communications projects and special assignments from concept to completion. * Assist with company social media strategy * Stay current on industry news and trends, as well as cultural themes that call for internal action * Work on multiple, simultaneous communications programs that require both strategic thinking and execution.

* Managed the marketing and communications needs for three Kansas hospitals and associated clinics and free-standing emergency department * Worked closely with leadership and administrative teams to plan and strategize, thought leadership and grow key service lines * Utilized social media and digital marketing strategies (SEO/SEM) to grow followers, promote educational opportunities, content strategy and management, communicate with local community and reach internal and external audiences. Managed metrics for social media pages (from July 2018-June 2020), increasing page likes by 36.5% and page followers by 37.2% in Facebook * Proficient in Microsoft Office, Google Suite, Adobe Creative Cloud, Salesforce Social Studio, Sprinklr, Smartsheet, InMotion Ignite, and other programs/platforms. Leverage partnerships and relationships with major platforms to build learning agendas and take advantage of collaborative efforts and opportunities for the brand * Responsible for internal and external communications. Increased earned media placements from FY19 to FY20 by 302% (much in part due to the community's change in attitude toward healthcare during COVID-19 pandemic) * Served as media contact representative and hospital representative for public speaking * Served as project manager and provides direction for media production, advertising, photo/video shoots, graphic design projects, web content, and other promotional items * Responsible for planning and scheduling promotions, producing monthly and quarterly marketing and communications reports * Managed customer relationship and reputation management programs and monitored return on investment (ROI) for direct-to-consumer marketing campaigns. Individual campaigns for (July 1-Oct. 31, 2019) reached nearly 23,000 current or prospective patients

* Writing, editing and proofreading news and feature stories, news releases and speeches for internal and external release. Provided photography and graphic design support for editorial layout and collateral materials * Spearheaded projects for facility openings, provided communications/marketing support, graphic design projects and video support * Assisted with communication strategies and planning for community events and messaging related to military operations * Managed external website and served as social media administrator - reaching more than 45,000 followers * Assisted with community and media relations / escorts during events * Recipient of multiple Gen. Keith L. Ware IMCOM journalism awards * Civilian of the quarter nominee

* Assisted commanders with family readiness group programs * Ensured all files and documents pertaining to unit FRGs were kept for inspection * Assisted in event planning, referrals and provided administrative support to commanders relating to family readiness * Managed a list of 1,500 soldiers and family members for record keeping * Created unit newsletter for internal communication

Managing medical students and residents, coordinating rotations, scheduling continuing medical education (CME) opportunities, team building, communicating with students' medical school representatives, record-keeping, administrative duties, communications.

Writing and editing news and feature stories, news releases and speeches for internal and external release and newspaper photography.