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Lucy O’Connor

Content Marketing Specialist
Remote (UK), Remote

About Writer

I’m a London-based marketer and content specialist. I collaborate with purpose-driven brands to create content that connects with audiences and drives business growth. I have 5+ years of content marketing experience, with expertise in copywriting, content strategy, SEO, and social media management.

Education

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2022-2024 Psychology Master's Degree
University of Glasgow
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2021-2022 Level 6 Diploma in Professional Marketing
CIM The Chartered Institute of Marketing
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2014-2017 Business and Management Bachelor's Degree
The University of Exeter

Work & Experience

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April 2023 - Present Marketing Lead
Cogo

I am responsible for developing the marketing strategy, overseeing channel plans and budgets, and managing partnership efforts for the EMEA market. Notable achievements include successfully executing a multi-channel digital marketing strategy, attracting 260 new leads and converting 17% of leads to MQLs. Leading a new product launch, helping define and communicate the proposition, resulting in 145 sign-ups within the first month. Initiating a high-performing newsletter that consistently hit +12% click-through rates. Obtaining proof points and case studies from strategic partnerships, further amplifying Cogo’s credentials.

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September 2022 - April 2023 Content Lead
Cogo

I formulated the global content strategy and led cross-functional teams to produce market-specific content. Key accomplishments include achieving a 15-20% month-on-month increase in organic traffic. Coordinating teams to produce 8+ research reports, translating complex behavioural science concepts into actionable insights. - Successfully delivering a series of webinars, attracting 350+ sign-ups from target prospects. Executing the social media strategy, improving average engagement on LinkedIn from 6.2% to 9.8% and amassing over 3500 new followers.

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September 2022 - August 2022 Marketing Consultant
Lucy Alice Rose

As the founder and operator, I established the brand, acquired clients, and provided content strategy, SEO, social media management and copywriting services. Significant achievements include managing Good On You’s active Instagram community of +200,000 members, amplifying the following by 22,000 and doubling engagement. Delivering the go-to-market strategy for Ctrl Alt, driving over 400 pre-launch sign-ups. Developing Trail’s tone of voice and implementing a new content strategy, achieving a 9% increase in traffic.

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January 2020 - November 2020 Content and Community Manager
HubbleHQ

I developed the content strategy and produced a series of SEO blogs, resulting in a 22% increase in organic traffic. I established an active community of the company’s target audience and recruited over 400 members, nurtured the community and orchestrated four panel discussions for the community, significantly enhancing brand loyalty and engagement.