Kelly O’Brien
Remote, Hybrid
About Writer
Hello! I’m a writer specializing in sharp, engaging + accessible content that is highly adaptable to suit any brand voice. I have experience in creating blogs, emails, newsletters and web calendars in collaboration with marketing teams and independently using SEO best practices.
- Skilled at researching and balancing several projects simultaneously
- Produced both creative and editorial content professionally
- Created conversion driving content and increased subscribers
Looking forward to creating a variety of engaging content to suit your needs.
Cheers!
Education
Work & Experience
Wrote creative content for nonprofit with 5,000+ subscribers, and organized events drawing over 20,000 attendees and 200 brands annually. - Authored engaging content for digital publications, elevating a 43% open rate to a consistent 50% open rate for monthly newsletter subscriptions including local business profiles and event marketing. - Cultivated attendance growth of 40% year over year at triannual events. - Grew volunteer base by 400%, and vendor participation by 50%.
Recruited to assist Skilled Nursing Facility (SNF) recreation Director and was quickly elevated to leadership role; conducting admittance interviews and authoring Quality Reporting Program (QRP) reports. - Increased resident engagement by 30% by transforming daily newsletter and entertainment programs. - Conducted and documented daily one-on-one interviews with 160 residents for state reviewed reports. - Maintained glowing disposition despite overall grim conditions.
Excelled in sales position, improving marketing efforts and client relations for long-standing company with trusted reputation. - Wrote marketing scripts for branch use, resulting in increased membership sales and travel bookings. - Researched and sold vacation packages and accommodations for individuals, groups and special needs clients.
Curated private dining experiences at James Beard Award winning restaurant for high-profile clientele while training staff and consistently reaching $3,000-$6,000 in daily sales. - Achieved and maintained expert level of service in fast-paced, high volume establishment. - Onboarded new team members with a focus on attention to detail, quality control and speed.
