Karen Menehan
About Writer
Bring my award-winning editorial expertise to your projects!
Working as an editor and journalist has always been a form of service for me because it has allowed me to educate and inspire people through storytelling, reporting and advocacy–qualities that support brand-building and audience engagement.
My most recent professional experience was as editor-in-chief of MASSAGE Magazine, a national B2B health care trade magazine and website.
In both 2022 and 2023, the publication’s editorial department won the FOLIO: Eddie award for editorial excellence, full issue, health, for our “Diversity, Equity & Inclusion” and “The Career Issue” editions, respectively.
Whether you need a website re-vamp, e-book, content to improve your site’s SEO, or publicity materials, I’m your editor.
Education
I earned a bachelor's degree in Government / Journalism and graduated cum laude, on the ndean's honor list.
Work & Experience
• Served as SEO copywriter, copyeditor and substantive editor for commerce and organic print, digital and social media for MASSAGE Magazine, an award-winning, national, monthly B2B publication. • Wrote and edited engaging and SEO-optimized cross-platform features, commerce content, news, landing pages, social posts and profiles that solidified the magazine’s reach and contributed to building an email list of 250,000 qualified audience members. • Communicated with such cross-functional teams as Marketing and Sales to create content strategies for national clients, and with Design to develop graphics. • Engaged with clients to set and meet content goals. • Identified experts to write for a “Diversity, Equity & Inclusion” issue that won the 2022 FOLIO: Eddie award for editorial excellence, full issue, health. "The Career Issue" won the 2023 FOLIO: Eddie award for editorial excellence, full issue, health. • Managed the editorial component of a sponsored content campaign for a U.S. massage franchise corporation, driving the corporation’s organic traffic and building brand awareness. Researched and wrote organic content to grow businesses' reach into a niche audience. • Built and managed a team of in-house and freelance writers. Networked with industry leaders, and developed positive professional relationships with experts and organizations. • Wrote and edited PR materials, including media kits and press releases. Wrote and edited such internal documents as guidelines and calendars.
