Joanna OMeally
About Writer
Hi, I’m Jo. I’m a B2B and B2C freelance content writer in the following verticals: Digital Marketing, Entrepreneurship, Business, Leadership, Personal Development, Health and Wellness.
Bringing over 15 years experience creating content for various mediums, broadcast television, websites, articles, newsletters, my strengths lie in creating and optimizing blogs and knowledge-based articles to make your business more visible. I provide SEO expertise and simple, smart copy.
I’ve written for high-profile, prominent social media accounts with 1million+ followers and won a Broadcast Award for an innovative multi-platform campaign.
Known for my meticulous attention and outstanding communication, I’m calm and resilient under pressure and am adept at meeting tight deadlines in agency settings.
You can check out my writing profile here:
https://medium.com/@joomeally
Education
A six-month Social Media Manager training course, equipping me further to run campaigns for B2B or B2C clients and businesses. Ran a grassroots campaign in my local community around 'Wellbeing' which involved: • Designing and implementing a social media campaign to build brand awareness. • Day to day management of Twitter, Facebook and Instagram channels. •Creating and Curating interesting content for all channels. Engaging with customers and influencers. • Creating analytical reports. • Participating and running tweetchats.
• BBC Managing New Media Projects, • BBC Photoshop for the Web, • BBC Hosting a Messageboard Training, • DV Talent DSR570 Training, • DV Talent Final Cut Pro Training, • BBC DV Training PD150. Detailed two day course, • BBC Health and Safety, Editorial Policy in Production/British Red Cross; First Aid
Work & Experience
Writes and produces articles, blog posts, and knowledge-based articles on business and digital marketing. Performs SEO research that strategically optimizes each article. Delivers on deadline, fresh and knowledgeable copy that converts. Extremely high attention to detail within creation, formatting, and process management.
Creates all promotional, social media and website content for my Wellness brand. Creating an involved local community. Leads and writes with passion and depth. Curates and guides holistic experiences, such as Yoga Classes, Women's Circles, Ceremonies, Workshops, Retreats, and Soulful Events. Please see my website www.graceblazeyoga.com, if you are interested in the wellness writing and work I do.
Managed social media and blog accounts with 1million+ followers for high-profile clients including celebrities and entrepreneurs including Ant Middleton and Matt Lucas. Worked with individuals, digital agencies, and publishers. Followed creative briefs and produced and wrote content for Blogs, Facebook, YouTube, Twitter, and Instagram. Focused on strategic branding, messaging, and copywriting. Worked with visual products, such as videos and images.
Led a team that wrote and created all content for the website and social media channels; Twitter and Facebook that supported the Channel 4 TV programme, 'First Dates'. Project Managed the build of the website that supported the interactive functionality of the TV programme. Worked with TV production team, Channel 4 commissioners and the website designers to deliver the product.
Created innovative websites and social media campaigns that bridged TV shows and online platforms to enhance the viewer experience. Wrote pitches and developed online concepts for TV shows like 'First Dates', 'Eggs Live', and 'D-Day Live'. Managed projects for multiple stakeholders including digital agencies, web, and TV production companies.
Led the online campaign 'Hugh’s Fish Fight' for Channel 4. Oversaw the content creation, design and build of the campaign hub site fishfight.net. Wrote for social media accounts Facebook, Twitter and Youtube. Key stats: 500k sign ups to the campaign in one week. 200k Facebook fans. 1 million page impressions during TX. Devised content strategy for long-term online campaign and developed Iphone App to support the series. NOMINATIONS: *WINNER Best Multi-platform Project, Broadcast Digital Awards *BAFTA nominated for Digital Creativity *NMA Effectiveness Awards nominated for Best Use of Social Media and Best Use of Web Directed the marketing campaign for the documentary TV show ‘Hugh’s Fish Fight’ as it expanded into Europe. Wrote content for blogs, newsletters, and social media platforms for the FishFight Campaign. Managed all content for related social networks, such as Facebook, Twitter, and Youtube. Supervised teams across Europe.Directed the marketing campaign for the documentary TV show ‘Hugh’s Fish Fight’ as it expanded into Europe. Wrote content for blogs, newsletters, and social media platforms for the FishFight Campaign. Managed all content for related social networks, such as Facebook, Twitter, and Youtube. Supervised teams across Europe.
Oversaw the editorial content of the 24-hrs a day, 7 days a week 'Big Brother', series 10, website and social networks; Twitter, Facebook and Youtube. Worked closely with TV teams. Devised content to increase site traffic, which regularly hit 5 million page views a day. Managed a team of 15. Producer, AP’s, Researchers and technical staff. Worked with commercial advertisers and sponsors to meet their requirements for the site. Key achievements: Site visits up 90% year-on-year, over 30 million visits in total. Video views up 95% YoY. Page views up 83% YoY. 400,000 new Facebook fans & 100,000 new followers on Twitter.
Produced a variety of online content for BBC1's live flagship programme 'The One Show'. Wrote blogs on factual and entertainment topics and also sub-edit web assistant’s work. Created video content. Managed images and nurtured viewer involvement. Managed the immensely popular 'Strictly Come Dancing' website (900k users per month). Wrote content pieces, created video and hosted the community message-boards. Responsible for the daily content output of this news site. Managed social media accounts Twitter 10K and Youtube 3.7million views. Led a team of writers and content creators. Developed an information and archive-rich site based around BBC dance content and programmes. Researched the taxonomy and worked with information architects and technical teams to design the functionality. Liaising with a variety of internal stakeholders, commissioning, talent rights, technical, design, archive and external stakeholders such as the arts council.
