Emily Frels
Remote
About Writer
Hi! I’m Emily, an SEO-certified content writer who crafts compelling and educational content across several niches: cybersecurity, accounting and tax, technology, AI, and culture. My target audiences typically include accountants, CPAs, accounting firm owners, and other small business owners.
I specialize in both long-form and short-form content, like blogs, eBooks, guides, magazine articles, email campaigns, newsletters, infographics, and social copy. I also have experience writing user guides and help-desk/support articles for SaaS companies.
Need a piece written for a director or C-level thought leader? I’ve done that, too. I aim to provide well-researched and easily understandable content that resonates with readers. Have a difficult or technical concept? I can simplify it. Want SEO-optimized content that doesn’t feel keyword-stuffed? I’ve got you covered. Want something a little fun and humorous? I’m your gal. I always meet deadlines and love the Oxford comma. Let’s talk!
Work & Experience
-Developed high-quality original content for digital platforms, including blog posts, landing pages, email campaigns, eBooks, scripts, display ads, infographics, and social media posts, with a focus on culture, accounting and tax, technology, and cybersecurity. -Produced well-researched and entertaining content for two bi-monthly magazines, in both print and digital format, created for small business owners. -Ghostwrote blogs and newsletter articles for director-level thought leaders. -Optimized content for SEO, including keyword research, to align with SEO best practices and company goals. -Created and maintained copy templates for consistency across repeatable content. -Uploaded blogs and newsletters into WordPress, verifying SEO and readability goals were met. -Brainstormed content topics and developed editorial calendars for upcoming projects. -Managed content style guide on company intranet to maintain brand consistency. -Edited and proofread content to ensure brand voice, readability, clarity, and consistency. -Represented the Creative team on the AI Council to understand how AI was used in the company and helped promote Spark, the in-house AI. -Collaborated with cross-functional teams to develop and deploy proper messaging.
