Writer. Editor. Content Audit. Business/Creative Writing Courses.
Former Investment Advisor: North America, UK. Product Manager. Board Level Director
A writer—particularly a business writer—must speak directly to, not at, your shareholders and potential investors. Once a reader is past the first 15 seconds of reading, only a strategically planned and approachable structure will keep the audience engaged. Content should not only interest the audience, but the writer as well. Content complexity ensures the death of ideas and impact.