Archita is from Mumbai, India and currently is working as a contractor(Content Marketing Manager) for a edge-cloud computing SaaS (named Macrometa). Apart from this, she also works with other 2 SaaS businesses to help create content and ideate on their content marketing activities. Prior to this, she was at Notion - a SaaS platform to write docs, manage wikis & databases, and ultimately make tool-making ubiquitous. There she led the integration led content.

With over 6 years of experience, she's developed immense passion for marketing B2B SaaS products and organic customer acquisition and love working with hyper growth-stage companies. She believes that every opportunity and product is different, obsessed with the customer and very creative.

She's excited to work with B2B SaaS product led companies to create content and scale their organic efforts.