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Amy Schwark

Remote (US)

About Writer

One time during a job interview, I was asked what training I’ve had in writing. The answer is, it’s always just come naturally to me. Sure, I’ve learned things here and there in formal settings, but I just know how to construct a sentence, a paragraph, a story, a world. I understand the rules of grammar and structure and tense and usage, but I also know when and how to break those rules for the benefit of the story.

In addition, I am experienced in marketing, corporate communications, branding, project/program management and change management. I can seamlessly integrate all of those things with my writing skills to create strategies and tactics, then execute those tactics.

So here we are – you’re visiting my profile, wondering if you should hire me for your project. Of course I’m going to say that you should! I’m skilled in a wide range of writing and I hope you will give me a chance. I look forward to working with you!


Bachelor of Arts in English
Indiana University
Master of Science in Management
Indiana Wesleyan University
Project Management Professional (PMP)
Project Management Institute (PMI)
Certified Change Practitioner
Certified ANA Marketing Professional (CAMP)
Association of National Advertisers (ANA)

Work & Experience

2006 - Present Principal of two Marketing / Communications / Project Management / Change Management Firms
BUILD Marketing Communications / APlus Marketing

For First Merchants Corporation, a regional bank holding company: • Implemented online campaign management system that created customizable marketing postcards, reducing costs and time spent by sales staff on administrative duties • Produced annual report and managed annual shareholders’ meeting • Implemented customer satisfaction survey and used results to plan annual marketing campaigns and budget • Managed corporate website redesign; developed sitemap and wrote majority of copy • Optimized corporate intranet site; developed and distributed intranet brand booklet for employees • Developed and executed employee brand champion training and celebration event • Wrote, designed and executed internal post-merger/acquisition awareness campaign to improve employee awareness of multiple acquisitions of smaller banks For Scarborough Commercial Real Estate, a full-service commercial brokerage firm: • Developed marketing and communications strategy and implemented marketing processes and procedures • Researched and managed prospects using Hubspot • Created and launched emails in Hubspot, tracked analytics and optimized as needed • Managed all social media For Dakota Ridge Marketing, a marketing firm for IT companies: • Wrote blog posts and newsletter content • Updated website content in WordPress and Wix • Created and published newsletters in MailChimp and HighLevel • Conducted keyword/SEO research using Moz as part of content management process For Strategic Capital Partners, a commercial real estate investment firm: • Researched commercial real estate media outlets in 40+ U.S. markets and developed annual media plans; wrote and distributed press releases; compiled information for various industry rankings and awards; followed up with media requests; connected executives with journalists; pitched stories and ghostwriting/thought leadership opportunities • Worked with former Indianapolis mayor Bart Peterson and other high-level executives on an urban fund to improve low-income neighborhoods; conducted research, set up media opportunities and planned/executed events For CMS Solutions, a commercial real estate investment firm, and its subsidiaries: • Redesigned corporate website and designed/published/hosted new websites for two subsidiaries • Wrote, designed and distributed print and electronic newsletters; managed subscriptions and tracked activity • Used direct response copywriting techniques to write and design corporate brochures, lead generation emails, landing pages, whitepapers and market reports For Asset One, a residential real estate firm: • Wrote and distributed print and electronic newsletters; managed subscriptions and tracked activity • Designed and distributed marketing postcards to prospects • Assisted with listings and automated property feeds For U.S. Air Force 13th Fighter Interceptor Squadron veterans: • Designed and managed website for bi-annual reunion • Assisted in planning and execution of reunion at Wright-Patterson AFB in Dayton, Ohio

2011 - 2024 Lead Marketing Manager

• Led omnichannel, direct response, lead generation and growth marketing campaigns for bank and insurance products, driving millions of dollars in pre-tax income • Developed and executed email, direct mail, digital and organic marketing campaigns in conjunction with internal partners and external agencies, ensuring legal and regulatory compliance and brand integration and optimizing creative according to A/B testing and performance analytics • Credit Card: Led development and implementation of pre-select, invitation to apply, retention and utilization campaigns for Visa, Mastercard and American Express credit cards that offered a variety of cash and points rewards, including winback, add-a-card and college student campaigns; developed go-to-market strategies for launches of new Limitless and Navigator cards; led a variety of testing scenarios with external vendors and was program manager for upgrade to new offer engine; served as SME for regulatory/compliance issues and requirements • Mortgage: Developed multiple drip and funnel email/direct mail campaigns backed by digital and affiliate strategies; optimized activity based on market conditions and unique VA loan proposition; managed educational website content and landing pages • Consumer Lending: Relaunched dormant purchase, refi and lease-to-buy auto loan campaigns; optimized personal loan audiences based on preference and propensity models, increasing completed apps and funded loans by double-digit percentages • P&C Insurance: Hand-selected by executive leadership to conduct AI/machine learning content testing on a variety of emails over the course of three months; implemented resulting program with successful results • Managed numerous change projects and programs, resulting in hundreds of hours of efficiencies. Included developing plans and communications around transformational projects such as implementation of new workflow, marketing ecosystem and internal communication systems • Wrote, implemented and maintained standard operating procedures that drove consistency and quality • Judiciously managed $20M+ annual marketing budget and external/agency relationships

2008 - 2011 Strategic Communications Associate
Booz Allen Hamilton

• Strategized and led communications programs and projects for two Department of Defense agencies • Led Corporate Communications team in writing and producing newsletters, articles, blogs and other executive communications on behalf of agency leadership • Wrote, produced and delivered training courses and other events for thousands of employees and constituents across 165 Air Force installations • Wrote and implemented communications plan for Global War on Terror budget system; proactively monitored and communicated project status, program achievements and key indicators to stakeholders and executive/senior management, including the Under Secretary of Defense (Comptroller) and Secretary of the Air Force (Installations), via meetings, meeting minutes, reports, articles and newsletters • As part of Corporate Communications project team, helped redesign agency website and launch agency Facebook page and intranet sites • Wrote responses to RFPs, including qualifications, technical approaches and resumes, resulting in millions of dollars of new contracts awarded to Booz Allen • Wrote, developed and delivered BAH New Hire Guide and New Hire Buddy training program, documentation and survey; worked with New Hire Buddy Coordinators and Buddies to ensure compliance with program and that all new hires were provided with a fulfilling, consistent onboarding experience

1995 - 2006 Senior Marketing Manager, Communications
Duke Realty Corporation

External Communications, Public/Media Relations and Brand: • Led integrated corporate communications, strategy and creative direction of national, publicly-traded company; ensured uniform and consistent use of branding and logo standards • Produced annual report, annual shareholders’ meeting, special events, presentations and investor/analyst materials of publicly-traded real estate investment trust (REIT) • Managed all public and media relations activities • Wrote copy for targeted, local and national awareness and sales campaigns, resulting in double-digit increase in sales/development activity and FFO (Funds From Operations) Internal Communications: • Established internal communications strategies and tactics for company of 1,200 associates in multiple locations nationwide; wrote content for and produced quarterly magazine, weekly intranet content, executive presentations and company meetings to ensure employee awareness and engagement Online/Digital Marketing: • Led three major redesigns of corporate websites, including design and implementation of company’s proprietary online search engine; final redesign resulted in a 378% increase in page visits, 75% reduction in printed materials produced by in-house graphics team, improvement in accuracy of sales materials and reduction of time and cost spent on producing collateral • Led re-branding of Careers section of website, emphasizing the company’s standing as an employer of choice and implementing improved resume review function • Responsible for all content for corporate websites and company intranet, including planning and managing detailed content calendar • Defined and ensured maintenance of graphics standards and metrics for all online marketing campaigns totaling 20,000–30,000 emails per month; used results to improve future campaigns Business/Proposal Development: • Designed, planned and implemented new corporate proposal system and trained entire company on protocol for writing successful proposals and responses to RFPs, and on proper use of all system elements Leadership and Staff Development: • Managed creative team of eight, including coaching, team building, career development and performance reviews