Strategy for Interview Series Targeting Long-Tail Keywords

Service Description

Example: Starter Story publishes interviews (4,400+ published already) with founders. Their strategy targets long-tail keywords that mix up really well. Such as how to start a [category] business.

The interview questions are designed to answer questions with the intent to rank for the People Also Ask boxes.

Over the years, on my blog and other publications, I interviewed hundreds of founders, entrepreneurs, marketers, and bloggers and it helps build the brand through association with these names.

Now, I’m running interview series with writers, targeting “how to become a [category] writer”:

• How to Become a Creative Content Writer
• How to Become a Freelance B2B SaaS Copywriter
• How to Become a B2B SaaS Technology Writer
• How To Become an Authoritative Writer
• How to Become a Psychology Writer

Goals

1. Interview targeted industry influencers intending to rank for long-tail keywords, People Also Ask boxes, and featured snippets and associate with them to increase brand awareness and trust.
2. The interview format is a How-to guide so they’ll mention tools and services (that’s where we can they used and explain their way of thinking and acting that will resonate with potential leads.