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Alternatives Pages Content Research & Strategy

  • Delivery Time
    7 Days
  • English Level

Service Description

Source: Marketing Examples.

One nice trick is creating a comparison page targeting the “[your competitor name] + alternative” search term. For example, EmailOctopus has a “Mailchimp alternative” page.

Even if the search volume is low, it’s one of the best terms to rank for because anyone Googling intends to purchase. A “[competitor] + alternative” page with 50/mo organic traffic might convert more paid users than a blog post with 5,000/mo organic traffic.

Podia, the online course platform, nails this strategy.

Does this services include content writing?

No. I'll deliver you detailed market and keyword research and content strategy. Execution is not included, but I'm available for freelance work.