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Writer + SEO + Marketer + Google Analytics Leader

Integrity Web Consulting

Apply before: October 30, 2024
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  • Date posted
    September 30, 2024
  • Location
    Remote (US)
  • Apply before
    October 30, 2024
  • Career Level
    Any

Job Description

Writer + SEO + Marketer + Google Analytics Leader

  • Employees can work remotely
  • Full-time

Company Description

Leading web/digital marketing technology agency in St. Louis is seeking an exceptional marketing analyst and writer for the web to join our growing team. We offer a flexible work from anywhere environment.

We are looking for passionate, results driven, left brain / right brain professionals who are naturally curious and hope to change the world via technology and marketing.

We hire people based upon the H’s:

  • Happy – a zest for life and desire to delight our clients
  • Humble – no egos allowed. ever.
  • Hungry – will want to change the world
  • Honest – always do what you say you’re gonna do

Seeking local St. Louis craftspeople. Offshore firms and recruiters DO NOT APPLY.

Job Description

Plan, implement and manage data driven client SEO/SEM/PPC programs

  • Must be an exceptional writer and communicator
  • Content strategist with a Conversion Rate Optimization (CRO) mindset
  • SEO management includes:
    • Understanding personas to better target identified audiences
    • Creating keyword and linking strategies
    • Optimizing meta descriptions
    • Performing regular audits of SERP rankings, crawlability, page indexing, domain and link structure, sitemaps, page speed and mobile performance
    • Providing recommendations to content writers to drive SEO content creation
  • SEM management includes:
    • Conducting keyword research
    • Creating campaigns and monitoring performance
    • Managing campaign budgets
    • Performing A/B testing and audits
    • Continually optimize campaigns and landing pages
  • Analytics management includes:
    • Analyzing data and provide evidence-based recommendations
    • Correlating performance metrics against digital marketing KPIs
    • Identifying deficiencies and implement solutions in a timely manner
    • Presenting data in a meaningful way
  • Suggest improvements for process and productivity optimization
  • Work with content writers, web developers and marketing teams to properly implement best practices
  • Stay up-to-date with the latest SEO-SEM and website content marketing trends, best practices and tools

Qualifications

  • Experience with and capacity to quickly learn and utilize the following tools:

    • Google Search Console
    • Google Tag Manager
    • Google Tag Manager Debugger
    • Google Tag Assistant
    • Google Analytics
    • Google Optimize
    • Google Data Studio
    • Google Keyword Planner
    • Google Structured Data Testing Tool
    • Hotjar/CrazyEgg/MouseFlow/etc.
    • Moz/AHREFs/etc.
    • Screaming Frog
    • SpyFu/SEMRush
    • HubSpot
    • Schema MarkUp Generator
    • Yoast
  • Familiarity with HTML, CSS, JavaScript and Amazon Marketing Services

  • Possess excellent time management skills

  • Have a sense of ownership and pride in performances and its impact on company’s success

  • Ability to collaborate effectively

  • Ability to proactively communicate

Additional Information

Must have a passion for all things web, learning every day and working with the most creative, awesome team in St. Louis.

Offshore firms and recruiters DO NOT APPLY.

Job Location

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