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Shaw Floors Senior Content Writer

Shaw Industries

Apply before: August 31, 2024
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  • Date posted
    May 2, 2024
  • Location
  • Apply before
    August 31, 2024
  • Career Level

Job Description

Job Title

Shaw Floors Senior Content Writer

Position Overview
The Shaw Floors Content Writer is responsible for overseeing the creation and management of written content, including website copy, blog posts, social media content, and marketing materials. This role involves developing content strategies, a deep understanding of the Shaw Floors target audience and channels, and ensuring the consistent delivery of high-quality written content that aligns with brand guidelines and resonates with the target audience.
Primary Responsibilities:

  • Develop and execute the written content to support marketing and communication goals, ensuring alignment with the overall brand voice and tone.
  • Collaborate with marketing, product, design, and sales teams to understand business objectives, target audience, and messaging, and translate them into compelling written content.
  • Conduct content gap analyses to determine what’s missing + develop plan for creation, execution and measurement.
  • Oversee the planning, creation, editing, and proofreading of written content across various channels, including website, blog, social media, email campaigns, and marketing materials.
  • Ensure brand consistency and adherence to brand guidelines in all written content outputs.
  • Conduct research and stay up-to-date with industry trends, emerging topics, and best practices in written content creation to drive innovation and maintain a competitive edge.
  • Collaborate with cross-functional teams, including design and product teams, to develop integrated content strategies and campaigns.
  • Conduct regular reviews and evaluations of written content to ensure it meets marketing objectives, engages the audience, and drives brand awareness.

  • Bachelor’s degree in English, journalism, communications, or a related field.
  • Strong portfolio showcasing expertise in writing and content creation across various platforms.
  • Exceptional writing, editing, and proofreading skills, with a keen eye for grammar, spelling, and punctuation.
  • In-depth understanding of brand voice, tone, and storytelling principles.
  • Creative thinking and problem-solving abilities, with the ability to generate engaging and persuasive content.


  • Building Trusting Relationships
  • Deliver Compelling Communication
  • Demonstrate Strategic Influence
  • Drive Results

Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM

Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.