Job Description

Lamark Media is expanding the freelance division of its SEO Content Department. If you are an experienced writer who is able to research topics, write exceptional content, self-edit, and meet deadlines, we want to hear from you. Please respond with your resumé and writing portfolio with a minimum of two long-form content samples.

Duties and Responsibilities

• Create content that people want to read, engage with, and share, that drives traffic and leads, and delivers sales and customer retention.
• Produce written content for websites. This includes copywriting and may include development of infographics, GIFs, quizzes, etc. utilizing third-party tools.
• Proofread and edit peer-written marketing collateral.
• Conduct research on a wide variety of topics.

Professional Competencies

• Ability to generate factual, grammatically correct content that is engaging to the reader
• Must be able to meet deadlines and to keep an open line of communication about in-progress tasks
• Adept at keyword utilization (keywords will be provided)
• Ability to identify authoritative sources for research and to enhance the credibility of the content.
• Respond to shifting priorities quickly and effectively as necessary
• Ability to maturely receive and respond to constructive feedback and revision requests
• Outstanding ability to think creatively, and positively approach problem-solving
• Ability to clearly and effectively articulate thoughts and points
• Professional demeanor and dependable work-ethic
• Excellent spelling and grammar
• Flexibility with changing processes in a growth environment
• Ability to edit and proofread the work of others
• Experience writing sales and lead-focused marketing collateral
• Knowledge of on-page SEO, including heading structure, usage of lists and whitespace, meta tags, image optimization, internal linking, URL best practices, conceptual understanding of LSI keywords
• Ability to submit work using Lamark Media software task management and content platforms.
• Ability to use artificial intelligence (AI) and duplicate content detection tools. (Lamark Media does not allow the use of ChatGPT for content generation.)
• Familiarity with the AP Stylebook.

Requirements

• Bachelor's degree (B. A.) with an emphasis in English, Journalism, Communications, or related field, or two or more years of experience in SEO content production
• Strong communication and presentation skills
• Excellent grasp of spelling and grammar
• Ability to meet tight deadlines

Please Apply If

• You have freelance writing experience
• You can adapt quickly to task management and content production software
• You have an understanding of on-page SEO
• You have a knack for marketing language and a fascination with consumer behavior
• You have specific knowledge of certain industries, such as legal, medical, industrial equipment, computer software, or other relevant verticals.
• You are communicative and responsive
• You can meet deadlines and adhere to other guidelines.

Please Do Not Apply If

• You do not have any professional writing experience
• Your professional writing experience is limited to news reporting
• You do not have any experience using Content Management Systems
• You enjoy being micro-managed
• You work to produce quantity over quality.