Bakery is seeking a Senior Strategist who can bridge culture, behavior, and creative storytelling. This is a rare opportunity to help define what some of the world’s most ambitious brands stand for and guide them in showing up boldly and meaningfully in culture.

We’re looking for a strategic storyteller with tactical curiosity, a nose for human motivation, and the confidence to influence both clients and internal teams. You’ll operate alongside a tight-knit team that thrives on taking smart risks, transforming good ideas into great work, and always executing at a high level.

About Us:

Bakery is an independent creative and culture agency designed to ignite people’s obsession in great products. Bakery is a 2022, 2024 and 2025 AdAge Small Agency of the Year.

Responsibilities:

• Lead Strategic Thinking — Define brand positioning, messaging frameworks, and campaign platforms that provide clear direction for creative teams.
• Develop Insight-Driven Briefs — Write strategic briefs that clearly outline the problem, audience insights, and creative opportunity, inspiring teams to explore bold ideas.
• Research & Analysis — Conduct qualitative and quantitative research, cultural audits, trend mapping, and social listening to uncover human truths and opportunities for brand connection.
• Cultural & Behavioral Intelligence — Track cultural shifts, subcultures, and online conversations; translate findings into actionable strategies for campaigns, content, partnerships, and product innovation.
• Collaborate Across Teams — Work with Creative, Account, Project Management, Design, and external researchers to ensure insights inform every stage of a project.
• Lead Research Projects — Manage end-to-end research, including study design, data collection, and synthesis into clear insights that guide creative decisions.
• Mentor & Influence — Coach junior strategists, guide cross-functional teams, and present work confidently to clients, ensuring strategic thinking drives both creative excellence and business outcomes.
• Support New Business — Contribute strategic insight and research to pitch decks, presentations, and client proposals.

• 5+ years in brand, cultural, or behavioral strategy within an agency environment.
• Proven experience turning audience insights, research, and cultural trends into strategy that directly informs campaigns, content, and brand positioning.
• Exceptional storytelling, writing, and presentation skills; able to craft strategy decks and briefs that resonate with both clients and creative teams.
• Deep understanding of human behavior, decision-making, and cultural trends, with the ability to apply findings across campaigns, digital content, and brand initiatives.
• Experience with both qualitative and quantitative research techniques, including social listening, trend analysis, and consumer interviews.
• Strong collaboration skills and ability to guide multiple workstreams while balancing strategy, insight, and creative direction.
• Confident in presenting strategic recommendations and influencing both internal teams and clients.
• Curious, proactive, and culturally tuned-in; able to identify opportunities in emerging trends and behaviors that others might overlook.
• Comfortable working in a fast-paced, dynamic environment where experimentation and smart risk-taking are encouraged.

• Medical, Dental, and Vision insurance
• Unlimited Vacation Time
• 2 weeks Work From Anywhere (WFA)
• 401(k) matching
• Pet-Friendly Office
• Yearly Creative Stipend
• Snacks, Meals and Drinks
• No Time Tracking!