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Senior Editor

Launch Potato

$60,000 - $76,000 / year
Apply before: May 9, 2024
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  • Date posted
    March 10, 2024
  • Location
  • Salary
    $60,000 - $76,000 / year
  • Apply before
    May 9, 2024
  • Career Level

Job Description


Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato’s mission is to be the most innovative, tech-enabled media company connecting consumers to the world’s leading brands.

The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato’s success comes from a diverse, energetic culture and a high-performing, entrepreneurial team.


You’ll be responsible for crafting high-quality content that helps our readers make smarter, easier decisions about digital security and tech solutions at All About Cookies (AAC).

You’ll use your passion and expertise in topics like cybersecurity, antivirus software, VPNs, and internet providers to write briefs and edit articles. You’ll also use your understanding of SEO best practices to ensure our content is optimized for ranking and monetization.

You will be managing other members of our AAC Editorial team. You should have a passion for coaching others to create better content and hone their skills. You have the ability to supervise workflow and details, but also guide your direct reports to reach their full potential. You will also be working closely with freelance and in-house writers to mentor them on writing best practices while providing constructive feedback. You should have strong writing skills in the event that content needs to be more substantially rewritten or replaced.

If you have an eagerness to learn and contribute to a highly collaborative team, this is definitely the right role for you!


  • Creating assignment briefs and editing stories (10-12 of each per week)

  • Ensuring content is accurate and presented in a way that’s easy to understand while following SEO best practices

  • Demonstrating strong editorial judgment and topical expertise across digital security and technology topics

  • Managing other members of our All About Cookies team (editors and/or writers)

  • Working closely with writers, both in-house and freelance, to help them deliver their best work through constructive feedback and mentoring

  • Ensuring all content adheres to our style, sourcing, and compliance guidelines

  • Identifying trends and timely industry insights, and collaborating with cross-functional teams to help shape content and PR strategies

  • Responding to media requests and serving as an ambassador of All About Cookies as needed

  • Growing and fostering the All About Cookies brand as a top destination for digital security and tech recommendations and information


  • 5+ years of experience in a digital editor or writer role

  • 2+ years of experience with progressive management and team expansion

  • Expertise in digital security and technology topics, particularly online privacy, antivirus, and internet

  • An ability to work and make decisions independently

  • A clear understanding of how search engine optimization works and the ability to navigate content using SEO best practices

  • Experience using a CMS to build online content

  • Experience working in spreadsheets and analyzing performance data

  • Experience with Slack, Google Suite, and Asana (or similar)

  • Basic knowledge of HTML a plus


  • Confident transforming performance data into content optimizations

  • Experienced working in a fast paced, high growth environment

  • Proven experience editing content for monetization purposes

  • Want to make your impact in a profitable, high-growth company? Apply now!

    Since day one, we’ve been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

    We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.