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Senior Direct Response Copywriter (E-Com, DTC)

Maneuver Marketing Pte Ltd

$90,000 - $120,000
Apply before: May 10, 2024
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  • Date posted
    March 11, 2024
  • Location
    Remote (US)
  • Salary
    $90,000 - $120,000
  • Apply before
    May 10, 2024
  • Career Level

Job Description


About Maneuver

We build and scale hyper-growth health and wellness e-com brands. Our goal is to improve the quality of life for the human race with functional, effective supplements. Over the last 5 years, we started and grew our 1st health and wellness brand from zero to $100M+ in annual revenue, serving more than 2,000,000 customers worldwide and counting. The Financial Times ranked us 12th among Asia Pacific’s High-Growth Companies in 2023. Within Singapore, The Straits Times and Statista ranked us 4th among the fastest-growing startup companies.

As we continue towards our vision of building a billion-dollar portfolio of brands and products, we’re looking for talented individuals to join the family.

Who We’re Looking For:

As a Senior Copywriter, you are responsible for writing homerun offers and angles for our range of supplements. We will assign you to growth-oriented projects that require your skillset most. You will work on a variety of copy – from ads and video scripts to advertorials and landing pages – to find product-market fit and drive the customer acquisition engine for our brand. Upon validation, you will productize your new copy discoveries and turn them into scalable writing processes for other writers through creative thinking models, and/or AI.

Key Outcomes

  • Create and improve ads, script, funnels, and offers to acquire/retain customers profitably. (based on KPIs)
  • Expand the market-message fit for our range of supplements.

What You’ll Be Doing

  • Identify key gaps within the funnel based on campaign reports & implement needle moving improvements to bump ROAS. (ad copy, creatives, landing pages, upsells)
  • Create a steady stream of fresh hooks, angles & arguments to beat existing control ads/ pages/ scripts.
  • Collaborate with designers/ editors/ project managers to achieve key KPIs.
  • Refine customer profiles to deepen insights on psychological triggers. (pain points, motivations, fears, desires, objections, narratives, emotional states etc)
  • Create new, exciting claims that differentiate products without flouting compliance policies.
  • Break down competitor/ cross-industry advertising strategies to develop new messaging strategies.
  • Proof read other writer’s copies and offer useful improvements/ insights.
  • Build and train AI copy models with existing customer/ winning ad data to deepen internal copy knowledge.


  • 5+ years of experience in direct response copywriting
  • Strong analytical skills – able to dissect core drivers of working ads
  • Proven framework for research, identification of psychological triggers, messages & angle testing
  • High level storytelling, sales and persuasion skills
  • Ability to distill new concepts into applicable principles and roll out them out to new writers quickly
  • Independent problem solver who is resourceful and able to manage multiple projects end to end
  • Organized & meticulous
  • Obsessed with psychology, persuasion & advertising
  • Dialed into the industry: Eg involved in the DTC twitter, DRM/copy advertising spaces
  • Interested in applying skill sets in the right (highly scalable) opportunity/vehicle
  • Bonus: Experience, knowledge or interest in behavioral psychology, sociology, economics, neuro linguistic programming, personality profiling, sales

Important Notes:

  • As this is a fully remote role, we require team members with high accountability & responsiveness (especially so for senior roles).
  • Anticipated annual salary range for this position ($90,000 – $120,000 USD) plus performance bonus potential + with room for future growth
  • Big bonus if you’ve written for DTC supplements, health and wellness brands in the past and want to focus & apply your skills to a fast growing business.
  • Only for applicants who are looking to grow & scale with a company in the next 5-10 years. (we play long terms games with long term people -> high value in compounded effort over a period of time)
  • Our hiring cycles take 2-3 weeks to complete depending on position, communication turnaround time & there will be a paid skills test portion through this interview.

    If you’re an expert at creating high converting copy and want a stable environment to grow, earn and learn in…

    Please apply by clicking the link below

More about Maneuver Marketing Pte Ltd

MANEUVER is one of Singapore’s fastest growing companies. We build, operate and scale hyper-growth health and wellness e-commerce brands. Our goal is to elevate quality of life with functional supplements.

We aim to be a dominant force and make a dent in this industry in the coming years by disrupting the traditional ways health and wellness brands are built. We also plan to invest and offer advisory and consulting services in the space in the future to help other brands grow.

In 2018 we started and bootstrapped a health e-commerce brand from zero and grew it to an annual revenue of over $100 million in just the first 4 years – more than doubling revenue every year. We have continued to grow at a rapid pace.

Maneuver is featured on Techinasia “Bootstrapped and profitable: Singapore’s 9-figure D2C secret” in July 2023.

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