Job Description

We’re looking for a Senior Digital Content Editor to help shape smart, engaging, and data-driven content for New Hope Network (newhope.com) and Nutrition Business Journal. If you’re someone who’s passionate about the natural products space – think CPG brands, retailers, and investors – you’ll feel right at home here. This role is a big part of our digital evolution, where your voice and strategy will help keep us the go-to source for industry insights. You’ll work across teams to create content that’s not just high quality, but also optimized to reach the right people – and support the growth of our premium content business along the way.

Key Responsibilities:

• Develop and publish optimized, high-value content for newhope.com, aligning with audience needs and organizational goals.
• Conceive, report and write monthly longform articles for NBJ.
• Conduct in-depth reporting and write key NBJ reports.
• Collaborate with teams to develop and execute on new premium content and subscription strategies.
• Analyze subscription and performance metrics to inform premium content strategies
• Track and report performance of digital content and social media, providing insights to improve strategies.
• Work with NBJ managing editor to manage premium content workflows, including overseeing freelance contributors, deadlines, user-paid platforms and quality standards.
• Monitor digital trends and audience behavior to identify new premium content opportunities.

Qualifications

Education and Experience:

• Bachelor’s degree in journalism, communications or digital media, or equivalent experience.
• At least seven years of experience in publishing, preferably in B2B media or the natural products industry.
• Strong editing and writing skills, with experience creating SEO-driven content.

Knowledge, Skills, and Abilities:

• Excellent written and verbal communication skills.
• Ability to analyze industry data and develop high-value content.
• Content strategy expertise.
• SEO and other digital engagement best practices.