Welcome to The Marketing Practice.

We’re not just an agency; we’re the trendsetters in the integrated era of B2B, armed with a global team of 300+ B2B specialists ready to unlock your potential. Our clients include the biggest names in the tech universe. We’re talking partnerships with the trailblazers and the disruptors – working with them across the entire funnel to achieve the kind of growth that turns heads and wins awards. We thrive on identifying, recruiting, and nurturing talents and you’re next on our list!

What we are looking for:

We’re looking for a senior creative conceptual copywriter with a flair for conceptual work to join our UK team (remote).

You understand the power of creative ideas, can bring your own, build on the thinking of others and articulate it all with your craft as a writer — whether it’s a headline, a manifesto, or long-form. You can work with art directors to make sure the writing and the visuals sing together. You understand complexity, yet your writing is clear and simple. You can tell an engaging story using surprising analogies.

You own projects end-to-end, build client relationships and own the copy space in your team, working with passion, flair and intuition. You don’t wait to be asked — you shape the direction, drive the work, and bring others with you.

You believe B2B work should be just as powerful and imaginative as B2C and you’ll be part of a team that feels the same. You’ll be solving problems creatively. Ads, campaigns, brands, stories — you’ll work across it all.

What you will do:

• You will work day-to-day, side-by-side with a multidisciplinary team (ACDs, CDs, designers, strategists, media specialists).
• Lead creative projects from ideation to execution. Hold client relationships from a creative standpoint — presenting work, leading conversations, and offering creative input.
• Help the client and the teams they work with simplify (sometimes very) complex information.
• Craft bold, original concepts — and deliver them across a range of B2B communications; from brand awareness campaigns to account-based marketing.
• Own your ideas and advocate for them, with a willingness to flex as required

Generate ideas that:

• Are surprising and differentiating while still being relevant for the target audience
• Express the client proposition
• Are easy to understand and simply expressed
• Work in a non-written format

Write in a style that:

• Uses wit, intelligence and lateral thinking
• Takes complex business jargon and translates it into everyday language
• Is easy and enjoyable to read and structured in a way that makes it engaging
• Is appropriate to the audience, the medium and conforms to brand requirements
• Is accurate and checked for spelling, grammar and syntax
• You may occasionally be asked to support with proofreading the work of your copy peers.

Who you are:

• You’re interested in technology, the role it plays in everyday life and you have an opinion on AI
• You appreciate the importance of processes and systems and will understand that sometimes we must bend the process to meet the needs of the work and our people
• You’ll see the bigger picture and want to use your talent to build with creativity, not just deliver on what’s in front of you.
• You’re a team player and see collaboration as a superpower