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Senior Copy Writer

Apna

Apply before: June 13, 2024
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  • Date posted
    May 14, 2024
  • Location
    Remote (India)
  • Apply before
    June 13, 2024
  • Career Level
    Mid-Level

Job Description

Description

About Company

Founded in 2019, Apna is India’s largest professional networking and jobs platform for > 5 CR members of India’s rising working class. Our mission is to connect people to opportunities and help reduce the skill and employment gap. 

We help candidates build their digital professional identities, find the best-fit hyperlocal jobs, grow their network, and learn new skills to grow their careers. Employers can find the best talent and hire for over 70 different roles.

Having raised $190+ million from marquee investors like Insight Partners, Tiger Global, Lightspeed India, Sequoia Capital, Rocketship.vc, and Greenoaks Capital, Apna is on a mission to enable livelihoods for billions in India. 

About the Role

We are seeking a dynamic and creative Senior Copy Writer to join our Marketing team. As a Marketing Scriptwriter, you will be responsible for crafting compelling and engaging scripts & ads for various digital marketing channels, including B2C and B2B videos, product marketing and demo videos, brand films, as well as scripts for YouTube long format videos.

Location: Bangalore (WFO)

Requirements

Key Responsibilities:

Scriptwriting:

  • Develop creative and impactful scripts for digital marketing & brand videos targeted at both B2C and B2B audiences.
  • Craft compelling narratives for product marketing and demo videos to effectively showcase product features and benefits.
  • Create engaging and informative scripts for YouTube long-format videos to build and maintain a strong online presence.

Research and Understanding:

  • Conduct thorough research to understand the target audience, industry trends, and competitor content.
  • Stay updated on marketing and video trends to ensure the produced scripts align with current best practices.

Collaboration:

  • Work closely with the marketing team, and other stakeholders to align scripts with overall marketing strategies and goals.
  • Collaborate with video producers, designers, and other team members to bring scripts to life effectively.

Adaptability:

  • Adapt writing style to suit different platforms and audiences, ensuring consistency with brand voice and messaging.

Feedback Integration:

  • Receive and incorporate feedback from team members and stakeholders to refine and enhance script quality.

Performance Analysis:

  • Analyze video metrics(CTR, VTR)  to enhance audience engagement.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, English, or a related field.
  • 2-4 years of proven experience as a scriptwriter for digital marketing content
  • Strong portfolio showcasing a variety of scripts for B2C and B2B videos, product marketing videos, and YouTube long-format videos.
    Excellent storytelling and creative writing skills.
  • Understanding of digital marketing strategies and trends.
  • Ability to work in a collaborative environment and adapt to changing priorities
  • Familiarity with video production processes and the ability to work closely with video production teams.

Senior Copy Writer

at Apna

On-siteEjipura, Karnataka, IndiaGrowth & Marketing

Posted 1 day ago

Description

About Company

Founded in 2019, Apna is India’s largest professional networking and jobs platform for > 5 CR members of India’s rising working class. Our mission is to connect people to opportunities and help reduce the skill and employment gap. 

We help candidates build their digital professional identities, find the best-fit hyperlocal jobs, grow their network, and learn new skills to grow their careers. Employers can find the best talent and hire for over 70 different roles.

Having raised $190+ million from marquee investors like Insight Partners, Tiger Global, Lightspeed India, Sequoia Capital, Rocketship.vc, and Greenoaks Capital, Apna is on a mission to enable livelihoods for billions in India. 

About the Role

We are seeking a dynamic and creative Senior Copy Writer to join our Marketing team. As a Marketing Scriptwriter, you will be responsible for crafting compelling and engaging scripts & ads for various digital marketing channels, including B2C and B2B videos, product marketing and demo videos, brand films, as well as scripts for YouTube long format videos.

Location: Bangalore (WFO)

Requirements

Key Responsibilities:

Scriptwriting:

  • Develop creative and impactful scripts for digital marketing & brand videos targeted at both B2C and B2B audiences.
  • Craft compelling narratives for product marketing and demo videos to effectively showcase product features and benefits.
  • Create engaging and informative scripts for YouTube long-format videos to build and maintain a strong online presence.

Research and Understanding:

  • Conduct thorough research to understand the target audience, industry trends, and competitor content.
  • Stay updated on marketing and video trends to ensure the produced scripts align with current best practices.

Collaboration:

  • Work closely with the marketing team, and other stakeholders to align scripts with overall marketing strategies and goals.
  • Collaborate with video producers, designers, and other team members to bring scripts to life effectively.

Adaptability:

  • Adapt writing style to suit different platforms and audiences, ensuring consistency with brand voice and messaging.

Feedback Integration:

  • Receive and incorporate feedback from team members and stakeholders to refine and enhance script quality.

Performance Analysis:

  • Analyze video metrics(CTR, VTR)  to enhance audience engagement.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, English, or a related field.
  • 2-4 years of proven experience as a scriptwriter for digital marketing content
  • Strong portfolio showcasing a variety of scripts for B2C and B2B videos, product marketing videos, and YouTube long-format videos.
    Excellent storytelling and creative writing skills.
  • Understanding of digital marketing strategies and trends.
  • Ability to work in a collaborative environment and adapt to changing priorities
  • Familiarity with video production processes and the ability to work closely with video production teams.

Founded in 2019, the Apna mobile app is India’s largest professional networking platform dedicated to helping India’s burgeoning working class to unlock unique professional networking, and skilling opportunities. The app is currently live in 14 cities – Mumbai, Delhi-NCR, Bengaluru, Hyderabad, Pune, Ahmedabad, Jaipur, Ranchi, Kolkata, Surat, Lucknow, Kanpur, Ludhiana, and Chandigarh.

Having raised $90+ million from marquee investors like Insight Partners, Tiger Global, Lightspeed India, Sequoia Capital, Rocketship.vc and Greenoaks Capital, Apna is on a mission to enable livelihoods for billions in India. With over 10 million users, present in 14 cities and counting, and over 100,000 employers that trust the platform – India has a new destination to discover relevant opportunities.

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