Our client is a performance marketing agency specializing in scaling direct-to-consumer brands through strategic media buying, creative strategy, growth forecasting, and data analytics. They have successfully helped multiple brands scale their paid social strategies.

Role Overview
We’re seeking a strategic social media ghostwriter/content creator to build and amplify our CEO’s personal brand on Twitter and LinkedIn.

Key Responsibilities

1. Content Strategy & Creation

• Develop & execute Twitter + LinkedIn strategies, positioning the CEO as a thought leader
• Create 15–20 Twitter posts/week and 2+ LinkedIn posts/week
• Write strategic Twitter threads on methodology, case studies, and insights
• Simplify complex marketing concepts for DTC founders & marketing leaders
• Build platform-specific series highlighting creative strategy, media buying, and incrementality measurement

2. Brand Voice & Authenticity

• Master CEO’s voice, tone, and style through regular collaboration
• Align all content with expertise in private equity, performance marketing, and agency operations
• Maintain brand guidelines while adapting for platform nuances

3. Industry Engagement & Community Building

• Monitor and engage with DTC, performance marketing, and paid social conversations
• Build relationships with influencers, founders, and marketing leaders
• LinkedIn: Connect with potential clients and partners
• Twitter: Participate in discussions, trending topics, and industry events
• Engage prospects discussing growth challenges or agency needs

4. Lead Generation & Business Development

• Create content targeting DTC founders, CMOs, and marketing directors
• Build content funnels from follower → lead
• LinkedIn: Target decision-makers at 7–8 figure brands
• Twitter: Build authority through real-time insights and engagement
• Work with sales to address prospect pain points in content
• Develop lead magnets, downloadable resources, and compelling CTAs

5. Performance Analysis & Optimization

• Monitor platform analytics to find high-performing, high-quality engagement content
• Track funnel from impressions → qualified leads → consultations
• A/B test content formats, CTAs, and strategies
• Provide weekly reports on:
• Follower quality
• Engagement rates
• Lead generation
• Pipeline contribution
• Continuously refine strategy based on business results

Requirements

Marketing Expertise

• 3+ years in performance marketing, paid social, or DTC marketing
• Deep knowledge of Facebook/Meta ads, creative strategy, and performance metrics
• Understanding of DTC growth strategies and challenges
• Familiarity with industry terminology, trends, and key players

Writing & Communication Skills

• Exceptional writing skills with social media content experience
• Ability to make complex marketing ideas engaging and accessible
• Twitter-specific content expertise (threads, polls, Spaces)
• Strong storytelling for case studies

Social Media Management

• Proven success growing B2B executive or agency Twitter & LinkedIn accounts
• Deep knowledge of algorithms, formats, and audience behaviors
• Experience with tools like Hootsuite, Buffer, Shield, LinkedIn Sales Navigator
• Expertise in adapting content cross-platform

Preferred Qualifications

• Ghostwriting experience for executives in marketing or agency settings
• Background with performance marketing agencies or scaling DTC brands
• History of creating content that generated qualified leads
• Understanding of agency business models and client acquisition

Success Metrics

• Follower Quality Growth: +30% per quarter in ideal client followers
• Engagement Rate: 4%+ average across platforms
• Lead Generation: 8+ qualified leads per month via content
• Pipeline Contribution: 15%+ of new consultations/proposals
• Content Performance: Consistent reach & engagement on educational posts