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Lead Brand Copywriter, B2B

Hinge Health

$114,100 - $171,100 / year
Apply before: May 10, 2024
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  • Date posted
    March 11, 2024
  • Location
    Remote (US)
  • Salary
    $114,100 - $171,100 / year
  • Apply before
    May 10, 2024
  • Career Level

Job Description

One in two people experience debilitating back, neck, shoulder, or joint pain — but traditional treatments have failed to meet their needs. Physical therapy can be expensive and hard to access; appointments often involve long commutes and missed work. Making matters worse, unresolved pain can trigger the overuse of opioids and surgeries.

Join us in reimagining healthcare from the ground up. We’re making high-quality care accessible by pairing wearable sensors and computer vision with a world-class clinical team. Hinge Health puts a digital clinic in every member’s pocket. Now millions of people can access personalized digital care from a physical therapist, guidance on behavior change from a health coach, and expert consultations with an orthopedic surgeon. With a single app and wearable technology like our Enso device, we’re helping to reduce pain, surgeries, and opioid use.

Work From Anywhere

Hinge Health employees have the flexibility to work remotely in hubs across the US, Canada, and Latin America or work from our offices in San Francisco, Portland, and Montreal.

About the Role

The Design & UX Group is highly multidisciplinary made up of designers from all backgrounds (product, industrial, visual, motion, etc), researchers, content strategists, program managers, and more. 

Come join us:

We’re looking for a talented writer to craft compelling, empathetic, and technically accurate copy for B2B Commercial channels to help define the Hinge Health brand and inform the broader customer/user journey to help engage prospects. Your work will help people dealing with pain find the care they need to start healing.

The Lead Brand Copywriter – B2B will help lead the definition, voice and tone, and delivery of large-scoped, multi-channel, multi-platform projects, brand and marketing campaigns/initiatives across B2B growth channels, including email marketing, performance marketing, landing pages, website, presentations, and print collateral. In addition, as part of our growing Creative Team, we’re looking for someone who can be a strategic thought partner in developing innovative and experimental ideas/concepts, including video scripting for storytelling that sells.



  • Write B2B marketing copy that delivers results. Whether it’s a headline, a subject line, or even a CTA on a 1-pager, you’ll build a strategic voice that will result in crafting copy that boosts confidence in selecting Hinge Health.

  • Strengthen Hinge Health’s B2B voice and tone. You’ll take Hinge Health’s current B2B voice and tone and elevate it while acting as the Commercial team’s verbal brand identity strategist.

  • Work with the commercial team to craft insight-driven, prospect and channel partner focused assets. You’ll work with design to create best-in-class content across B2B channels, from print to digital that will arm the sales team, educate our partners and help us deliver more business through direct and indirect sales and partnerships.

  • Pitch creative concepts and storyboard ideas. You’ll look for innovative, creative ways to connect with prospects and partners through new (or existing) channels.


  • 7+ years of writing experience; preferably in a start-up, in-house environment or technology company.

  • 3+ years of experience in B2B marketing writing.

  • Portfolio demonstrating excellence in brand expression and storytelling through B2B campaigns and marketing materials.

  • Understands digital best practices for content creation, publishing, and distribution, including various tools and approaches to CMS, CSS, and SEO.

  • Experienced working within in a fast-paced environment and using collaboration technology like Google Workspace, Asana, and Slack.

  • Passionate about data, discovering new trends and driving actions through insights.

  • Comfortable working with cross-functional teams and project managing your own workload to set deadlines and deliver high-quality work on time.


  • Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live

  • Modern life stipends: Manage your own learning and development budget and use the mental health and lifestyle stipends to cover your favorite wellness services, workout classes, gym subscriptions, and work-from-home equipment

  • Flexible vacation and paid time off: Full-time employees have full flexibility to choose when, how, and why they take time off to rest and recharge


  • Degree and/or advanced experience in the health, neuroscience, MSK health, lifestyle, or wellness industries.

  • Spanish language fluency.

The range of base salary for the position is between $114,100 – $171,100, plus equity, and benefits.  Please note that the base salary range is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location.

About Hinge Health:

LinkedIn recently named Hinge Health one of the Top 50 Startups. Forbes, Fast Company, and Inc. have also recognized our technology, innovation, and culture.

Since our founding in 2014, we’ve raised more than $800 million from leading investors, including Coatue and Tiger Global. Today, Hinge Health is the leading Digital MSK Clinic, used by 4 in 5 employers and nearly 90% of health plans with a digital MSK solution. We work with 900+ customers across every industry and the public sector — including Salesforce, Verizon, and the State of New Jersey — to give more than 20 million people access to the care they need. We’re positioned to continue leading the market with unmatched investments in clinical research, care innovation, machine learning, AI, and computer vision.

Diversity and inclusion:

We’re committed to building diverse teams that reflect the communities we serve. Visit to learn more about what moves us. 

Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter.

If you’re interested – we’d love to hear from you.