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Junior Copywriter

True Classic

$30,000 - $48,000 / year
Apply before: May 8, 2024
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  • Date posted
    March 9, 2024
  • Location
  • Salary
    $30,000 - $48,000 / year
  • Apply before
    May 8, 2024
  • Career Level

Job Description

Calling all data-driven storytellers. We are looking for a freelance Junior Copywriter to join our dynamic, growth-driven marketing team. You will play a pivotal role in honing the True Classic voice while optimizing for both the digital format and print collateral, including but not limited to web, email, digital ads, podcasts, packaging, and retail signage. As a relentless self-starter and results-driven executor, you can seamlessly switch gears from crafting a smart, punchy product tagline to transforming technical product specs into relatable, consumer-friendly copy. Ultimately, you will have the unique opportunity to shape how the True Classic brand shows up in the world.


  • Support e-commerce initiatives on and the True Classic App by crafting copy for product pages, landing pages, the True Classic blog, and functional UX copy throughout the site and app

  • Work cross-functionally with the web, retail, and design teams to pitch and ideate content strategy for product launches, promotions, partnership announcements, and major brand initiatives, in-store and online

  • Maintain and standardize spelling, grammar, styling, and naming conventions across web and owned digital channels

  • SEO copywriting including page title and meta descriptions

  • Work closely with retention marketing manager to craft email, push notification and SMS copy for product launches, promotions, behavioral flows, and more


  • 2-3+ years copywriting for web, email, and owned digital marketing channels for a direct-to-consumer brand

  • You are a natural storyteller, with the ability to bring a story to life through a digital lens. You understand how the power of human connection drives consumer behavior and brand loyalty

  • You know how to project manage your own tasks and drive a campaign or initiative to completion, thriving on a team that empowers its members to take a project and run with it

  • You are a thought leader amongst your team, comfortable with championing and communicating your ideas clearly to a larger group, then taking ownership and executing on that vision to completion

  • Ability to thrive in fast-paced and creatively demanding environments, able to balance multiple projects with tight deadlines and production schedules

  • The ability to transform technical language in digestible, relatable, consumer-friendly copy

  • UX copywriting experience preferred

  • Intermediate SEO experience preferred

  • Knowledge of AP style guidelines

  • Passion or interest in fashion or lifestyle brands is a plus

  • You love all the classics!

At True Classic our mission is to empower everyone to show up as their best self. We continually strive to build a community that invites creativity, curiosity and innovation; and that can only start when we bring diverse voices to the table. As an equal opportunity employer, we stay true to our mission by ensuring everyone feels more confident being exactly who they are.