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Freelance Copywriter (Automotive Copy)

Hugo & Cat

Apply before: May 9, 2024
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  • Date posted
    March 10, 2024
  • Location
  • Apply before
    May 9, 2024
  • Career Level

Job Description


The background

We’re working with a world-leading automotive company to create inspiring, on-brand copy across emails, landing pages, and other marketing assets.

We’re looking for a talented Copywriter to join our creative team in North America. If you have experience helping businesses create inspiring, on-brand copy, and you’re passionate, communicative, organized, and love working closely with a super talented team, then this could be the role for you.

We’re looking for a writer who enjoys collaboration, can take responsibility for their work, works well under pressure and is comfortable working on multiple CRM projects at once.

The brief

You’ll work closely with a Client Director, Senior Designer & Strategy Lead to create editorial copy for a leading automotive brand, including: emails, landing page copy, articles, thought leadership, and social content based on an existing strategy and comms propositions. 

You’ll be responsible for ensuring the messaging is delivered clearly and consistently throughout, effectively applying the brand tone of voice and guidelines.



  • Creation of email copy on a weekly and monthly basis aligned to an agreed content calendar.
  • Support the creation of landing page copy following existing templates.
  • As needed, support the creation of social, and other marketing copy.
  • Work closely with internal teams and client partners to review and QA copy
  • Support the delivery of copy, working with the Project Manager in ensuring all delivery templates are correct.
  • Support the creation of creative briefs, in collaboration with the Client Director

What we would like to see

  • Portfolio with campaign, email/CRM and web copy examples
  • Experience working on consistent campaign work 
  • Expert at delivering quality creative copy within complex delivery workflows
  • Experience working with automotive brands
  • Expert in Email copy creation
  • Expert at editorial and social content copywriting
  • Basic grasp of Figma
  • Strategic thinker
  • Relentless attention to detail


About Hugo & Cat
We create digital products and experiences that give businesses a competitive edge. By putting customers at the heart of decision making, we move fast, unlock value and fuel sustainable growth. We’re a team of 120 people in London, New York and Manila, and we’re part of the IPG network.

Our culture
It’s not our agency that delivers deeply impactful work. It’s our people. We’re an ambitious, diverse and sociable group of humans working together to create better experiences for our clients and their customers. So, we’d rather our new joiners stand out than simply fit in.

Flexible working
We’ve made the shift to a flexible working model where employees can split their time between the office and working remotely. We can discuss the details during the interview process.

Equal opportunities
We’re an equal opportunities employer and are committed to a fair and unbiased assessment of job applications. Once you join the team, we support you to realise your potential, regardless of age, origin, ethnicity, gender, sexual orientation, physical abilities or beliefs.