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Pillar4 Media

$55,000 - $70,000 / year
Apply before: May 9, 2024
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  • Date posted
    March 10, 2024
  • Location
    Remote (US)
  • Salary
    $55,000 - $70,000 / year
  • Apply before
    May 9, 2024
  • Career Level

Job Description

The Opportunity

Pillar4 Media is seeking an Editor to join its fast-growing team. As a member of the team, one of our flagship assets in the sleep health and reviews landscape.

This role requires superior organization and the ability to both thrive at teamwork and operate independently. It’s a pivotal role for a property with exciting potential. You’ll work closely with our Editorial, Performance Editorial, and SEO teams to plan, edit, and create compelling content that’s engaging, informative, and optimized for web search. This is a great “stretch” role that will give the successful candidate the opportunity to manage freelancers, and as the site grows, manage staff writers, as well as showcase an ability to manage a site.

Pillar4’s mission is to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our vision is to build the #1 content and commerce engine connecting consumers directly to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition, and mental health.

What You’ll Be Doing

As an Editor for Sleep Advisor, you will:

  • Oversee content production on This includes writing and editing in-depth product reviews, sleep health content, and supporting informational articles to be featured on the website and other channels. It will require you to have a deep understanding of the subject matter and/or product benefits and convey them in a voice that’s captivating, knowledgeable, and fun.

  • Uphold our high standards for editorial excellence as well as SEO and conversion rate optimization (CRO) best practices. Each piece of content must be optimized, targeted to meet our marketing goals and delivered on time. This requires coaching internal team members and contractors to uphold those same standards.

  • Collaborate with SEO and Revenue Operations teams to plan and strategize content priorities. Ensure we are meeting our content production goals with high-quality and impactful content. To do this effectively, you will need to keep a pulse on content performance to understand what’s working and where we need to adjust our strategy.

  • Keep a pulse on competitors in the sleep landscape – have a deep understanding of what content is winning and how we can emulate those tactics on Sleep Advisor.

  • Collaborate with videographers, graphic designers and writers to bring your reviews to life. From inception to execution, your reviews will be the product of many voices, so you’ll need to be communicative, responsive, and detail-oriented throughout the process.

  • Partner with Pillar4 Media leadership to create and execute on Sleep Advisor’s broader brand and content / UX strategy.

This role demands sharp editorial instincts and creative strategic thinking. Pillar4 is also an early-stage, fast-growing company, so we all get our hands dirty. Important competencies include:

  • Deep background in and passion for product writing. You don’t need to be a sleep expert, but demonstrated product writing experience is a must. We want to see that you can analyze a product from every angle and communicate your findings to an audience in a fun, engaging, and knowledgeable way.

  • Exceptional attention to detail and organizational skills. You maintain a methodical process and high standard of excellence in your work, while balancing multiple projects and meeting tight deadlines.

  • A crackerjack personality to match your amazing writing skills. We’ll want to make sure that your voice shines through not only on the written page but possibly on the big (or small) screen.

What You Bring

  • 2-3 years of product writing experience

  • Excellent written and verbal communication skills with an eye toward SEO optimization

  • Experience working in common CMS platforms like WordPress

  • Experience editing peers or freelancers

  • Experience managing peers or freelancers

  • Proven ability to juggle multiple projects at once and self-direct timelines

  • Drive to quickly gain expertise on a subject matter that might be foreign to you

  • Familiarity working in a challenging, fast-paced environment

While we’re looking for specific experiences and skill sets, nothing is more important than a strong can-do attitude, resilience in the face of change and uncertainty, and a passion for learning and creating.

What We Look For

  • Openness to feedback and collaboration: You’ll be working closely with folks across different teams, so you’ll need to be open to the process and accept feedback and critique.

  • Strong communication skills: You’ll have the ability to build relationships with external stakeholders, report up to internal stakeholders, and foster strong alignment with your team.

  • Alignment with Pillar4’s culture: We live by our values and expect our team to buy in.

    • Act with focus

    • Get after it

    • Grow without limits

    • Build the team

    • Obsess Over Customers

    • Commit to Service

  • Entrepreneurial spirit: Our team members act like entrepreneurs in that we are incredibly driven, agile, goal-oriented, and are always up for a challenge.

Why You Should Join Us

  • Results: Pillar4 has built the #1 digital media company in the sleep health and hygiene space and is profitably expanding into fitness, nutrition, and mental health verticals.

  • Stability: We are privately owned, have a holding period of ‘forever,’ and have significant cash to invest.

  • Exposure: You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed hundreds of employees, and run campaigns with Fortune 500 brands.

  • Market landscape: The $4 trillion health and wellness market is a highly relatable industry that is transforming. There’s no better time than now to be building a business in this space.

  • Career growth: There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.

  • Learning: We are a mighty team with subject matter experts in creative, branding, content strategy, SEO, paid media, and more. The opportunity to grow new skills and learn from smart people is endless.

  • Impact-focused: Opportunities to take part in our quarterly initiatives with organizations like Beds for Kids and The Green Chair Project and help respond to the critical needs of our local communities.

  • Fun: The team has a high bar for excellence but also a real interest in each other and making work fun.

The Package

Base salary and performance-based bonus commensurate with experience. At Pillar4, you’ll have access to competitive benefits, including health insurance, 401k, a monthly wellness stipend for house cleaning, gym membership, grocery delivery or massages, and cell phone reimbursement.

Who We Are

Launched in 2017, Pillar4 Media operates a portfolio of market-leading digital brands that help consumers make better purchasing decisions. Our vision is to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our mission is to be the #1 content and commerce engine connecting consumers to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition and mental health.

We also partner with the leading direct-to-consumer brands in our markets to grow their businesses online. Our current portfolio includes the following:

  • Mattress Advisor, launched in 2017

  • Mattress Nerd, acquired in 2018

  • Sleepopolis, acquired in 2020

  • Mattress Clarity, acquired in 2020

  •, acquired in 2022

  • Sleep Advisor, acquired in 2022

  • The Fit House, launched in 2021

  • Garage Gym Reviews, acquired in 2021

  • Partnerships with leading direct-to-consumer brands and media companies to grow their businesses.

Pillar4 has operations in Charlotte, Raleigh, NYC, and Austin with remote teammates stretching to Denver and Portland.

One Better Ventures (OBV) is an investor in Pillar4. OBV is a consumer-focused venture capital firm focused on creating sustainable businesses that do good in the world. OBV is led by the former management teams of Burt’s Bees and Seventh Generation.

All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.