Digital Content Creator – Life Sciences

At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences.

If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

The Opportunity:

We have an exciting opportunity for a commercially driven Digital Content Creator to join the digital content arm for Phacilitate.

The Digital Content Creator will lead the way in how we plan and execute impactful, creative content across the portfolio. Part of an ambitious Marketing team and working closely with the Sales and Research teams. You will be at the forefront of initiating; creating; and monetising original content, driving engagement, brand equity and brand reach, embracing all forms of content creation that serve the cell and gene therapy community.

The ideal candidate will have a scientific background and an interest in Life Sciences. They will be a creative project leader, who understands and enjoys engaging with people through social media and other digital outlets, with the ability to tell a compelling story in a creative way.

Key Responsibilities:

Content Creation:

• Writing, editing, proofreading, and publishing original content that is highly relevant and topical to our target audience.
• Researching topics for blog posts or other pieces of written content.
• Managing SEO keywords on all blog posts/articles.
• Conceptualising and producing content through research, drafting and analysing surveys, engaging authors and other vendors, editing written work, video and infographics.
• Presenting and moderating at events to position yourself as a thought leader.
• Executing organic content strategy in line with brand strategy, including SEO.
• Developing organic content to drive leads to support content marketing for events.
• Build and deliver the weekly newsletter using Pardot.
• Responsible for posting organic content on social media in order to drive web traffic.
• Attending and reporting from key industry events.

Sponsor Content

• Collaborating on proposals with internal teams, instigating distinctive ideas and deliverables that meet client needs and our business values (onsite content and webinars).
• Establishing and managing project schedules for commissioned content to ensure publication to agreed budgets and deadlines.
• Analysing the success of client campaigns, evidenced through reports and data analysis.

Organic Content:

• Creating and managing the editorial strategy and calendar in line with our customer playbook.
• Managing the newsletter calendar ensuring that the content aligns with the portfolios key milestones and audience engagement goals.

General:

• Supporting the Head of Marketing to manage an annual budget for the digital product.
• Producing regular team updates to communicate upcoming content.
• Supporting the team in adopting and communicating with an appropriate brand voice.
• Developing and executing the digital content strategy.

Customer Centricity:

• Building strong relationships with our customers, delivering great customer success.
• Creating and delivering content that aligns with the customer value journey, ensuring each campaign is delivering on set KPIs.

Strategy and Execution:

• Providing continuous feedback to management through data on key customer trends and making recommendations on adapting the brand marketing strategy.
• Producing reports and predictive analysis surrounding engagement and key performance indicators relating to content performance.
• Identifying areas for improvements in digital content and present solutions.

Knowledge, Skills & Behaviour:

• Experience in design processes and the user experience (UX).
• Experience in using marketing automation platforms, such as Pardot are desirable.
• A dynamic writer able to create compelling headlines and content pieces.
• Excellent project management within budget and timeline.
• A strategic and commercial skillet for developing campaign proposals.
• Able to react and respond positively to feedback from various stakeholders.
• Self-motivated, proactive, and able to anticipate business needs and take action.
• Fluent in today’s digital media landscape, key trends, and challenges.
• High level of accuracy and attention to detail.
• Entrepreneurial and able to spot new business opportunities

• 25 days’ holiday plus bank holidays
• End of year wellbeing shutdown (closed for the last week of the year)
• Celebration day off (e.g. birthday, Diwali, Eid, etc)
• Summer Hours in August (3pm finish on Fridays)
• Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
• Pension Scheme
• Private Medical Insurance
• Health Cash Plan
• Employee Assistance Programme (EAP) – a 24/7, 365-day confidential helpline
• Subsidised Café
• Season Ticket Loan
• Cycle to Work Schemes
• Free on-site gym and shower facilities
• Free eyesight tests
• Free flu vaccination – offered on site once a year for all employees