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Creative Content Editor

Arena.online

Apply before: May 8, 2024
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  • Date posted
    March 9, 2024
  • Location
    Hybrid
  • Apply before
    May 8, 2024
  • Career Level
    Mid-Level

Job Description

Description

About Arena.online, Patch 🌱 And Arena Flowers 💐

Arena.online is a young digital business that specialises in the delivery of flowers, plants and gifts. The company’s consumer division includes Patch plants and Arena flowers and, along with other brands it is in the process of developing, has ambitions to be leaders in each of its online markets within 3-5 years. The business has a renewed focus on its consumer portfolio since Patch joined the Arena team in 2023. This is a key strand of the wider business’ strategy with resources and great people behind it.

Patch is a modern plant shop, for modern plant people. Founded in 2016, Patch helps you discover the best plants for your space, delivers them to your door and helps you look after them. Having attracted over 500k customers with a 4.8/5 rating on Trustpilot and 300k plant fans on Instagram, we have twice been named the best plant delivery service by Good Housekeeping. 

Founded in 2006, Arena Flowers is the UK’s most ethical florist, building a market-leading reputation for quality and ethics, recognised by the Ethical Company Index as number one in our industry for the last eight years in a row.

What’s the opportunity?

This is an opportunity to help shape a number of ambitious and exciting consumer brands as they grow over the coming years. Working in-house across these growing brands, you’ll have the opportunity to craft our brand communications across challenging and exciting briefs. 

We are looking for an experienced creative writer and content editor to join our expanding team. You’ll be our brand champion for the written word, working closely with our Creative Lead to craft compelling narratives for our consumer brands.

You’ll be our brands’ storyteller–in-chief, responsible for developing and delivering compelling messaging across a range of briefs – from snappy, engaging emails and on-site copy, to campaigns, one-off events and special projects. We’re a tightly knit cross-functional team, so you’ll have an opportunity to work closely with marketing, consumer and product teams and to collaborate across a range of projects.

With a strong background in the written word and agency / brand experience, you’ll be confident managing and executing written content across our content pillars, but what really sets you apart is your skill in developing conversations with our audience. 

This is your chance to join a dedicated team on an exciting roster of brands, looking at tired industries in a completely new way.

What will the job involve?

  • Your primary role is to communicate our brands and their messages to our customers and beyond with flair. We’re looking for a natural communicator, who’s committed to helping evolve our brands and make them sing. 
  • Working closely with the marketing, product and design teams, this role is the brand champion for the tone of voice across Patch and Arena Flowers, responsible for evolving  and communicating our messaging.
  • You will create innovative, customer-friendly, SEO copy that leaves the rest of the industry standing.
  • You will initiate and contribute to the ideation and execution of cross platform marketing and PR initiatives.
  • You will own the production and management of campaigns, emails, on site and app copy, blogs, marketing copy and related content in line with wider business requirements. 
  • Working closely with the marketing team, you will create focussed communications with  our audiences, including email segmentation and templating. 
  • You will produce  clear reports on areas of responsibility – owning relevant research and analysis.
  • Research across competitors and wider market and cultural trends and innovations is key to your role  in understanding our customer.
  • You will be based in our beautiful London office 2-3 days a week, with monthly visits to our team based at our fulfilment site in Droitwich.

You will report to our Creative Lead at arena.online, but will work with the full team including Digital Marketing, eCommerce, Retail and Product to help develop and advance the brands during this exciting period. 

Requirements

What experience, skills and traits do I need?

  • 3+ years in creative marketing roles, with experience in ecommerce brands highly desirable.
  • You have a proven track record of crafting compelling cross-platform brand stories.
  • Knowledge of web and email platforms and content management systems.
  • Strong communication and team player qualities – the role will work closely with tech, customer, product and creative functions across the business.
  • You are able to step back and look at brands as a whole, seeing the opportunities great storytelling can bring.
  • You have experience in and / or a demonstrable passion for plants, flowers and interior design.
  • Horticulture and floristry experience a bonus.
  • Event and shoot experience a bonus.

Benefits

What’s in it for me?

We offer a number of team-wide benefits: 

  • Competitive salary depending on your experience
  • Generous plant and flower allowance to help you bring your own home to life + friends & family discount
  • Regular team socials
  • Weekly team lunch
  • 2-3 days per week to work from wherever you feel most productive
  • Excellent progression and learning opportunities
  • Health insurance enrollment offered
  • Option to join workplace Nursery Scheme