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Content Writing Team Leader

dubizzle Egypt

Apply before: May 10, 2024
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  • Date posted
    March 11, 2024
  • Location
    Onsite
  • Apply before
    May 10, 2024
  • Career Level
    Manager

Job Description

Description

dubizzle Egypt is the leading marketplace for selling and buying online in the region. Our aim is to upgrade people’s lives by facilitating deals and identifying attractive opportunities for both individuals and businesses. Our goal is to strengthen local economies, empower small businesses, and help everyone in making smarter choices for themselves, the market, and the planet. As part of dubizzle Group, we are alongside some of the strongest classifieds brands in the market. With a collective strength of 8 brands, we have more than 160 million monthly users that trust in our dedication to providing them with the best platform for their needs.

JOB PURPOSE

As a Content Writing Team Lead, you will be responsible for leading and managing a team of Content Writers. You will be responsible for conducting thorough research on industry-related topics, generating ideas and creating content for our platforms, and LinkedIn posts and contributing to our blogs.

KEY RESPONSIBILITIES

  • Lead the Content Writing team and manage the team’s performance, productivity and quality;
  • Ensure the team is aligned with the marketing objectives to develop the content plan across multiple channels as well as the brand’s tone of voice in blogs, Platforms content and PR;
  • Review, edit, verify and fact-check content pieces prepared by the team;
  • Propose copy concepts and allocate research to team members to produce well-researched content for publication online and in print;
  • Have an excellent understanding of numbers and leverage platform data to support the content created;
  • Monitor content performance numerically through dashboard KPIs and qualitatively;
  • Create compelling headlines and body copy that will capture the attention of the target audience;
  • Create style guides to ensure content is consistent and clear;
  • Set a strict & busy editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials by the Content Writing team;
  • Assist the marketing team in developing the brand tone of voice in external and internal communication as well as sales kits content writing;
  • Use search engine optimization (SEO) strategies in writing to maximise the online visibility of a website in search results.

Requirements

Qualifications

  • Bachelor’s degree or equivalent experience in Communications, Journalism, or a related field.

Experience

  • Minimum 5 years of experience in a similar role.

Knowledge

  • Impeccable grasp of both Arabic & English languages, including industry-related keywords and expressions;
  • Proven record of excellent writing demonstrated in a professional portfolio
  • Excellent understanding of search engine optimization best practices.

Skills

  • Excellent communication, collaboration, and time-management skills including prioritising, scheduling and adapting when necessary
  • Team management skills
  • Meticulous attention to detail.

Traits

  • Creative problem solver
  • Agile and capable of handling multiple projects simultaneously
  • An eye for detail and the ability to proofread is a must
  • Strict adherence to the style guides of the Dubizzle group and their policies for publication
  • Creative, innovative and easily adapts to changes.

Benefits

  • A fast paced, high performing team.
  • Comprehensive Health Insurance.
  • Life Insurance.
  • Rewards & Recognitions.
  • Learning & Development opportunities.

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