Content Writing Manager

Meet Cadmus!

At Cadmus, we believe every student should have equal opportunity to achieve academic excellence, that’s why we’re changing how the world learns!

Cadmus is a global EdTech company purposefully built for the higher education sector to break down global learning barriers by providing educators and diverse student cohorts with access to high-quality learning and assessment through one powerful platform. Built on rich, student-centric values, Cadmus empowers students to achieve their highest potential and graduate with the critical skills and knowledge to profoundly impact our workforces, communities, and evolving world.

Used by students in 50+ countries, Cadmus keeps the fun in the learning experience and takes the stress out of the end goal- assessment. With the average student completing 700+ assessments in their university education journey, we purposefully built an assessment platform that makes it easy for students to understand, progress and succeed- because we know everyone learns differently.

Cadmus Mission: A Bold Plan for Global Impact

At Cadmus HQ, we are dedicated to creating a profound impact on our world through the power of education. Working hard in pursuit of an ambitious, world-shaping goal: To provide 1 billion students with access to high-quality education by 2050.

We are seeking an individual with a genuine passion for education, superb writing skills, and highly skilled at coining illuminating content to join our marketing team and champion our brand globally!

Role Overview: Increase Product Awareness and User Adoption

Reporting directly to the Chief Marketing Officer, the Content Writing Manager will be responsible for owning the direction and execution of the content marketing strategy to increase value realisation and user benefits of the Cadmus platform across current university customer accounts and the wider prospective university market.

This role would suit an academic writer, content strategist, or marketing professional who has a proven track record of devising compelling and resonating content that results in increased product brand awareness and adoption.

Role Responsibilities

• Content Marketing Strategy: Conceptualise, design, execute, manage and monitor Cadmus’ content marketing strategy to support increased brand awareness, value realisation and user adoption.
• Content Generation (written and visual): Develop a quarterly schedule of written product success stories to increase Cadmus’ brand perception and understanding across EDM campaigns, blog posts, social media posts and thought leadership articles to increase value realisation and new acquisitions.
• Content Writing: Write and publish public relations news articles based on company updates and impactful changes within the higher education landscape.
• Marketing Materials: Support the sales team with tender writing and strategic communications materials to convert prospective customers into secured new business.
• Digital Marketing: Managing and enhancing Cadmus’ social media presence through pre-planned curated content that increases engagement, following and lead generation.

Professional Skills and Requirements

• Bachelor’s of Marketing, Communications, Journalism or related discipline
• Experience in a sophisticated B2B marketing or content writing role
• A strong portfolio of varying communications pieces i.e. thought leadership and press releases
• Exposure to the higher education sector

Personal Attributes

• High attention to detail, with the desire to create market-leading work that propels Cadmus forward and sets us apart from competitors
• Self-starting, solution-orientated individual who can problem solve and take initiative
• Team player who enjoys assisting their teammates and collaborating across departmental projects
• Fast passed individual who is happy to go the extra mile to ensure project outcomes are exceptional
• Highly articulate written and verbal communication skills with an attention to detail
• Genuine passion for education and impacting the world through Cadmus’ company mission