Job Description

Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to over 30% of the Fortune 100 with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

Last year, more than $3.3 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.

This is an engagement through Upwork’s Hybrid Workforce Solutions (HWS) Team. Our Hybrid Workforce Solutions Team is a global group of professionals that support Upwork’s business. Our HWS team members are located all over the world.

Work/Project Scope

• Create the following persona-based long-form assets to drive customer engagement, acquisition, and retention: 
  • SEO articles
  • Case studies
  • Blog posts
  • White papers, ebooks and guides
  • Executive thought-leadership bylines
  • Digital content experiences
• Develop compelling stories and inform content creation by leveraging relevant research to understand the needs of potential and existing customers, as well as collaborating with internal and external subject-matter experts to understand industry concepts and trends.
• Position the company's key messaging, value propositions and differentiators in compelling ways and incorporate these elements into content assets as appropriate.
• Work cross-functionally with content, marketing, communications, and creative teams to develop content assets that contribute to and enhance integrated marketing campaigns.
• Update, rewrite, and optimize existing content to improve performance and search ranking.
• Write engaging copy for social media
• Learn and maintain the company’s tone and voice.  

Must Haves (Required Skills)

• Background in SEO
• Skilled at interviewing subject matter experts, leadership, community members, and more, and turning their stories into compelling narratives
• Strong portfolio with a wide range of content
• Experience with writing copy for social platforms
• B2B and B2C experience

Upwork is proudly committed to fostering a diverse and inclusive workforce. We never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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