Content Writer

Key Responsibilities:

• Develop high-quality, engaging, and on-brand content for social media, email campaigns, and sales marketing materials.

• Write blog posts, articles, and case studies to support our inbound marketing efforts.

• Create concise and impactful ad copy for email campaigns, blog posts and articles for our website.

• Collaborate with the marketing team to plan and execute content strategies across all platforms.

• Experienced in keyword research to maximize reach and exposure to web and social content.

• Monitor engagement metrics and optimize content for maximum reach and impact.

• Draft compelling email campaigns that drive customer engagement and conversions.

• Ensure email content aligns with brand tone, target audience, and campaign objectives.

• Collaborate on A/B testing strategies to improve open and click-through rates.

• Write sales collateral such as brochures, one-pagers, and presentations.

• Partner with the sales team to understand their needs and deliver content that supports lead conversion.

• Leverage HubSpot tools to create, distribute, and track marketing campaigns.

• Monitor analytics to assess campaign performance and suggest improvements.

• Proven experience in content writing for social media, email marketing, and sales campaigns.

• Experience writing content in the US real estate, property management or medical fields is a plus

• Proficiency with HubSpot Marketing Hub or similar marketing automation platforms.

• Exceptional written and verbal communication skills with attention to detail.

• Ability to adapt tone and style for various audiences and platforms.

• Expert in SEO best practices is a plus.

• Bachelor’s degree in marketing, Communications, Journalism, or a related field preferred.