Content Writer

dubizzle Egypt is the leading marketplace for selling and buying online in the region. Our aim is to upgrade people’s lives by facilitating deals and identifying attractive opportunities for both individuals and businesses. Our goal is to strengthen local economies, empower small businesses, and help everyone in making smarter choices for themselves, the market, and the planet. As part of dubizzle Group, we are alongside some of the strongest classifieds brands in the market. With a collective strength of 8 brands, we have more than 160 million monthly users that trust in our dedication to providing them with the best platform for their needs.

JOB PURPOSE

As the Content writer, you will be responsible for helping us connect with our customer base across several different channels for dubizzle and Bayut Egypt. You will be responsible for conducting thorough research on industry related topics, generating ideas and creating content for our platforms, LinkedIn posts and contributing to our blogs.

KEY RESPONSIBILITIES

● Work closely within the marketing team to brainstorm ideas and craft beautifully worded content that is insightful, engaging and impactful.

● Propose copy concepts and conduct research on any given topic to produce well-researched content for publication online and in print.

● Good grasp and understanding of numbers and leverage platform data to support content created.

● Identify customers’ needs and recommend new content to address gaps in the company & current content.

● Create compelling headlines and body copy that will capture the attention of the target audience.

● Help create style guides or suggest changes to ensure content is consistent and clear.

● Set and follow a strict & busy editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials.

● Develop related content for multiple platforms, such as Facebook, LinkedIn and dubizzle’s very own blog.

● Assist the marketing team in developing content for advertising campaigns.

● Use search engine optimization (SEO) strategies in writing to maximise the online visibility of a website in search results.

Qualifications
● Bachelors degree or equivalent experience in Communications, Marketing, Journalism, or a related field

Experience
● 2+ years of experience in a similar role.

Knowledge
● Impeccable grasp of both Arabic & English languages, including industry-related keywords and expressions.

● Proven record of excellent writing demonstrated in a professional portfolio.

● An understanding of search engine optimization best practices.

Skills
● Excellent communication, collaboration, and time-management skills including prioritizing, scheduling and adapting when necessary.

Traits
● Agile and capable of handling multiple projects simultaneously.

● An eye for details and ability to proofread own work is a must.

● Ability to work independently with little or no daily supervision.

● Strict adherence to the style guides of dubizzle group and their policies for publication.

● Creative, innovative and easily adapts to changes.

• A fast paced, high performing team.
• Comprehensive Health Insurance.
• Life Insurance.
• Rewards & Recognitions.
• Learning & Development opportunities.

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