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  • Date posted
    May 2, 2024
  • Location
    Onsite
  • Apply before
    June 1, 2024
  • Career Level
    Mid-Level

Job Description

Content Writer

Bangalore
Marketing – Content Marketing /
Full-time /
On-site
Our mission
Fitness and wellness businesses make this world a healthier and happier place. Between yoga studios, gyms, boot camps, and boutique studios, there is something for everyone. But today, the technology which powers them — is broken. The existing suite of software is clunky, difficult to use, faces regular outages, and offers poor support.
We’re changing that.
Bookee is the most complete software for fitness & wellness businesses. We bring together scheduling, memberships, payments, marketing, payroll — everything on one platform and automate it. Our goal is to replace ten different tools they use today with one almighty.
So that they can focus on what they love — making people healthy and happy.

Scope of Work

    • Collaborate with Marketing peers to understand market segmentation, our targeted personas, and their pain points. Stay on top of client business challenges and competitor strategies to ensure messaging is fresh and relevant and appeals to the pain points of our audience.
    • Write email sequences, advertising, and other copy that supports strategic storytelling and account-based marketing (ABM) efforts.
    • Draft compelling nurture sequences, landing pages, and ad copy that speaks to our audiences and their buyer journey, and that encourages readers to request a meeting.
    • Collaborate with sales teams on new campaign ideas to ensure successful drafting of ABM campaigns
    • Collaborate with designers as needed.
    • Analyze campaign outcomes in detail, extracting insights for campaign optimizations and future strategy for copy points.
    • Identify, research and test new demand generation strategies and tactics

Requirements

    • 2+ years of experience in brand storytelling
    • Expertise in B2B copywriting and brand storytelling, with full understanding of English language and grammar
    • Ability to understand and analyze data
    • Excellent communication skills, both oral and written
    • Ability to work autonomously and as part of a team
    • Ability to proofread, spell check, vet design work, and review all documents
    • Ability to see projects through from ideation to concept to execution
Our history and background
Our leadership team has worked at elite organizations and startups like JP Morgan, Uber, Shiprocket, BrowserStack, and MagicPin; and is passionate about making physical and mental health more accessible.
We have raised over $3.2 million in venture capital from Antler; founder of FusionCharts (Pallav Nadhani); and leaders from companies like Meta, Gitlab, Freshworks & CleverTap.
We are excited to open up more seats in this rocket ship!