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Content Lead – US Remote


$120,000 - $140,000
Apply before: May 10, 2024
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  • Date posted
    March 11, 2024
  • Location
    Remote (US)
  • Salary
    $120,000 - $140,000
  • Apply before
    May 10, 2024
  • Career Level

Job Description


Are you a content leader who’s ready to step up and oversee the entire experience at a venture-backed startup? We believe that words are the most powerful tool for busting taboos, and there’s no bigger shame-filled taboo out there than sexual issues. If using your skillset to redefine a rarely discussed problem that impacts billions of people’s lives across the globe feels like a good reason to get out of bed in the morning, our Content Lead role might be for you. 

The perfect person will be a holistic thinker, able to drive projects across the entire user journey from top-of-funnel ads and landing pages to in-app UX copy and erotic stories. You have experience working in startups in cross-functional squads and you might have been a Senior Content Designer, Head of Copywriting, Marketing Lead, or Creative Director. What’s important is that you’re an extremely talented and versatile writer, able to think strategically as a leader but with such passion for your craft that you feel the urge to get your hands dirty and execute as an individual contributor, too. You thrive in a more hands-on player-coach type role.

At Mojo, we’re sexually enlightening mankind. 

Sexual problems can be embarrassing, we’ve been there. That’s why we’re changing the narrative around issues in the bedroom. 

We believe that good sex starts in your head, so we’re not here to push pills or offer quick fixes to the 50% of Millennials and Gen Z who now suffer with psychological issues in the bedroom. Nope, our app is created by the world’s best sexual wellbeing specialists to help our members lead thriving and healthy sex lives 💪. We are looking for someone that is excited to be part of that.

We’ve had crazy global growth, with over 250,000 members in 150 countries and counting. We’re backed by two of Europe’s top VC firms, and you might even have seen us on the front cover of the Sunday Times.

Check us out here:

The Role

You’ll work closely with the founders, report to our CEO, and take ownership of content across the business. 

We are an app-first experience and a totally digital offering. Your content is our value proposition, meaning your work will define the success of the business. When we say content-first design, we mean content-first design. 

As we are an early-stage start-up, there is room for you to have a huge impact on the future of the company and a large amount of autonomy to shape your role and get stuck in. We expect this might consist of these opportunities:

  • Lead content strategy by partnering with stakeholders to execute content creation across the user journey
  • Collaborate with our Product Designers and Science Lead to continue the iteration and expansion of our exercise and learning experiences
  • Own the communication strategy across the whole user journey, including CRM and push notifications, running experiments to optimise their impact
  • Collaborate with Marketing to produce content, including ads, landing pages, and acquisition flows
  • Own the SEO article workstream, liaising with an SEO agency
  • Lead strategic projects, like launching our first erotic stories in the app
  • Identify opportunities and lead production of new in-app content with our product team, such as new fly-on-the-wall therapy podcast series or meditations
  • Run user research to develop our Tone and Voice (TaV) and share your learnings with the business
  • Lead a brand-alignment project, working with our content writer to upgrade all content in the Mojo ecosystem
  • Hire, manage, and mentor other content writers to hit business goals
  • Train anyone who is writing for Mojo on the TaV
  • Drive efficiency in our content production by adopting innovative tools, processes, or AI technology

We are building a team of people who have real ownership over the business. To be successful here, you should be willing to roll your sleeves up and get your hands dirty on anything that will help the business be more successful. 


You have:

  • 5+ years of experience producing creative digital content
  • A desire to be a hands-on individual contributor, producing multimedia content to create value and push boundaries
  • An ability to write in flawless American English (from professional or life experience)
  • Proven track record of building and working with distinct TaVs
  • Experience building acquisition experiences, like landing pages and onboarding flows
  • Experience building in-app experiences, like user flows and navigational content 
  • Compassion, empathy, understanding, or interest in mental health
  • Ability to keep up-to-date with the latest tools and trends


  • $120k-$140k salary depending on experience, with chunky seed round equity package
  • Remote working with quarterly visits to our offices in London
  • 40 days off (inc 28 holidays, 3 end-of-year, 8 bank holidays, 1 volunteering)
  • Parental leave for primary and secondary caregivers
  • Monthly team outings 
  • $650 personal wellbeing budget
  • Unlimited professional development allowance
  • A $150 budget for noise-cancelling headphones to help with deep work
  • If you want to learn more about how we work check out our Employee Handbook

We want to build a diverse team with different backgrounds, outlooks, and experiences. If you need any adjustments or support when you’re applying, no worries. Just let us know at [email protected]