B2B Copy Writer – become B2B Product Marketer – Claremont, Cape Town

Are you an experienced B2B copywriter, with a background in writing conversion focussed copy, who’s looking to move into a product marketing role?

About Delta-v

Delta-v’s mission is to accelerate the growth of exceptional software companies. We do this by helping these companies with the thing they struggle the most with – operating sales development teams that can consistently generate high quality sales pipeline.

We’re based in Claremont, Cape Town, and have an environment where we’re focused on achievement, constant learning, autonomy, transparency, and building a great team that works hard and has fun together.

About the Role

This is a brand new role at Delta-v. As Product Marketer you’ll take ownership of all of our marketing touch points and will be responsible for our positioning, messaging and ensuring that our proposition is communicated to our target audience (high growth tech companies).

This role is an opportunity to fire up our marketing engine, and help create a marketing machine that consistently drives high quality pipeline to our sales team. In the role you’ll be responsible for:

• Developing and executing internationally focussed Go-to-Market campaigns for our products and services
• Ensure consistency in positioning, messaging and branding across all product marketing collateral (landing pages, product pages, slide decks, brochures etc.)
• Develop and execute our content strategy, focusing on content such as webinars, podcasts, case studies, blog posts, LinkedIn, newsletters, etc.
• Increasing quality website traffic and converting that traffic into leads (form fills)

You’ll need to be very hands on, but will also be able to make use of freelancers (we have designers, copywriters, web developers, SEO consultants that we currently use) to get work done.

• 5+ years B2B marketing experience
• Very strong experience writing conversion focussed B2B copy, combined with a good eye for design
• Experience marketing a high ticket service / product / solution
• Strong interest in the world of Tech, Startups and SaaS

• Macbook

• 20 days leave per annum
• Annual discretionary bonus
• Office weekly, monthly, quarterly, and annual social events
• Opportunities for international travel to conferences e.g. SaaStr