Whether you’re interested in content writing, search engine optimization, or email marketing, there’s a course out there that can help you get in-depth training.
But how do you choose the right course for your career when there are thousands of content marketing courses out there?
The key thing is to find experts who walk the talk and offer up-to-date courses that renew their syllabus every year. Avoid all the “get rich overnight” courses.
Here are my top picks of the best content marketing courses available online.
Content Marketing Course by ClickMinded. Image source: ClickMinded.
Content Marketing Training
ClickMinded offers a full-feature learning experience suited to both beginners and those who want to skill-up and refresh their marketing knowledge.
This course is recommended by AppSumo and Neil Patel and by now more than 3,000 students have enrolled to master SEO-specific skills.
When you’ve completed this course you will have a basic understanding of keyword research, link building, SEO fundamentals, and how to create a search-friendly website.
The course content is divided into 8 sections, with bonus lessons on “Enterprise link building,” “Local SEO,” “Pinterest SEO,” and “Amazon SEO.” Once students complete the course, they have the chance to earn a ClickMinded SEO Certification if they manage to pass the exam.
- 8 sections (numerous lessons)
- Bonus sections
- Videos, printable slides, quizzes
- Content Marketing Certificate
Pricing: Single course $497/Lifetime access to all ClickMinded courses $997
The Blueprint Training
Content Marketing by The Blueprint Training. Image source: The Blueprint Training.
Blueprint’s Content Marketing training puts particular focus on the importance of proper content creation by providing lessons on content development, content strategies, and content optimization.
This advanced content marketing program is designed to transform beginners into effective, industry-ready content specialists and SEO professionals.
If you sign up for this course, you’ll master various facets of content marketing, including SERP intent, keyword gaps, audience personas, and pitching.
The program provides lifetime access to all content marketing modules, video training, and a Slack Channel. What’s more, Blueprint updates its course every year to provide its students with high-quality and up-to-date content.
- 12 modules
- Video training
- Slack Channel access
Pricing: $499 (lifetime access)
Blogging for Business by Ahrefs. Image source: Ahrefs Academy.
Blogging for Business
Ahrefs’ Blogging for Business course is suitable for intermediate bloggers who want to turn their blog into an e-commerce business.
The course educates students on how to find great content ideas in their niche and how to create link-worthy content. There is a lesson focused on “outreach” and ways to promote blog content.
The content is tailored to provide users with an understanding of the marketing strategies needed to turn a blog into a booming e-commerce business.
The program also provides students with the chance to hear interviews with 3 prominent professionals in their field – Noah Kagan (founder of AppSumo), Ramsay Taplin (The Blog Tyrant) and Bryan Harris (List Building expert).
- 10 lessons
- Bonus interviews
Content Marketing 101. Source: Domestika.
Content Marketing 101
If you're looking for a whistle-stop tour of all things content marketing, this course has you covered.
The instructor is marketer and strategist Helena Pearce, who managed content for corporate giants like Amazon, Samsung, and currently, PlayStation. Helena takes you step-by-step through the creative process of building a dynamic content marketing strategy for a brand or business.
From developing a concept and publishing strategically to measuring metrics and driving growth, you'll learn the secrets behind impactful online communication.
The course is a mixture of video, webcasts, case studies, and resources. Once you buy the course, you'll have online access forever and will be able to ask Helena any questions in the forum.
- 12 lessons and a final project
- 2 hours on-demand video
- Curriculum access forever
- Forum access for Q&A
- Certificate of completion
Growth Marketing by Demand Curve. Image source: Demand Curve.
Growth Marketing Strategy
Demand Curve provides personalized training in growth marketing. The course is taught by a team of experts and is most suitable for senior and strategic roles in marketing.
Demand Curve has a lot to offer for anyone seeking to learn cutting-edge digital marketing techniques as the company prides itself on providing high-quality and up-to-date content.
This course is pricey, but it doesn’t have pre-recorded content like most content marketing courses. Instead, students learn through Slack conversations and writing materials.
Demand Curve’s 3.5-week course provides students with numerous lessons including “Conversion tracking,” “Onboarding flows,” “A/B Tests,” and “Google Ads.”
- 3.5-week course
- Rich syllabus
- Curriculum access for 6 months
- Forum access for Q+A with instructors
- One-on-one mentorship
Pricing: $999 for Self-serve course/$5,800 for Full program
Blogging Masterclass by Brad Merrill. Image source: Udemy.
Blogging Masterclass: How to Build a Successful Blog in 2021
Whether you’re new to content writing techniques or looking for ways to upgrade your blog, this course will help you take it to the next level.
The instructor is an experienced copywriter who shows you how to get into the mindset of a professional blogger and create more valuable content and better content strategies.
You’ll also learn how to turn your blog into a business that generates revenue, by using tactics like SEO and by growing your email list.
To anybody with a short attention span – don’t worry. This video course does a good job of keeping you entertained with relevant industry examples and guiding you through a very thorough and dynamic syllabus.
- 83 lessons
- 3.5 hours on-demand video
- Certificate of completion
Learn What Content Marketing is and How to Do It by HubSpot. Image source: HubSpot Academy.
Learn What Content Marketing Is and How to Do It
If you’re brand new to content marketing, this is the course that will help you kickstart your career. Over 100,000 marketers worldwide have taken it, which speaks volumes about its quality. Plus, it’s completely free of charge.
The HubSpot video course is designed in such a way that it allows you to start from the basics and work your way up to the final step in every successful content strategy – tracking and analytics, or in other words, how to evaluate whether your content is performing.
But to get to tracking you have to have a better understanding of 11 other valuable aspects of content marketing, including “Building a content creation framework,” “Generating content ideas,” and effectively promoting your content.
The goal of the course is to help you go for the prize, by optimizing your content for the featured snippet.
HubSpot is an absolute giant in the content management and social media management field, so this is a great chance for aspiring writers to learn from the best without paying a dime.
HubSpot swears by using blogging to rank #1 on Google. Since they’re industry leaders and have the rankings to show for it, I’d be inclined to listen to them when it comes to content strategy.
- 12 lessons
- 52 videos
- 11 quizzes
Digital Marketing Specialization by University of Illinois. Image source: Coursera.
Digital Marketing Specialization
This course is a partnership between the most popular platform for online education – Coursera – and the University of Illinois. It’s a beginner’s course that guides students through the foundations of digital marketing by giving them lectures on search engine optimization, social media marketing, and digital marketing analytics.
Coursera’s Digital Marketing Specialization offers theory-based course modules, so it’s suitable for hard learners prepared to devote themselves to the program. The program comprises 7 courses, including “Marketing Analytics in Theory,” “Marketing Analytics in Practice,” “Digital Marketing Channels,” and “Digital Marketing Capstone.”
To complete each course, students will need 4 weeks and 8–10 hours of work. Anyone can view the course content and audit the program for free.
To complete the specialization, students need to earn a verified certificate for each course and complete the Capstone project course.
- Six 4-week courses
- Capstone project – a hands-on project that takes 6 weeks
- The course is part of the iMBA program offered by the University of Illinois
Pricing: Free/Fee for completion
Content Marketing Course and Certification by eMarketing Institute. Image source: eMarketing Institute.
The best part about eMarketing Institute’s lessons is that they explore the topic of content marketing in the context of online marketing at large.
By studying the 4 phases of content marketing – content creation, content optimization, content management, and content distribution – students learn that content marketing is a far more complex process than just writing articles.
Around 120,000 students have signed up for eMarketing Institute’s free courses and have downloaded their free ebooks. If you’re interested in this course yourself, all you need to do is sign up and you’ll be given access to their 161-page ebook about marketing.
Once you’ve finished all the lessons, you’ll have the opportunity to take a test and get a certificate upon completion which will look great on your resume.
- 161-page ebook
- Course exam
- Free certification
Quick Sprout University
Digital Marketing by Quick Sprout University. Image source: Quick Sprout.
Wanna learn how to create engaging content? Check out Quick Sprout University’s lessons.
Their team knows that wrapping up articles just won’t cut it in today’s competitive online space, so they’ve curated a list of articles to give students an insight into the tricks and tips needed to create original and actionable content.
Aside from writing tips and content development strategies, their lessons also focus on how to be more productive and how not to burn out if you’re working as a full-time content writer.
- Numerous blog posts on content marketing
100,000 Visitors by Growth Machine. Image source: Growth Machine.
100,000 Visitors: A 7-Part Series
The team at Growth Machine managed to turn a tea blog into a big e-commerce business in just 8 months. The blog ranks for competitive industry keywords and brings over 150,000 visitors every month.
As they had all that knowledge on how to grow a blog under their belt, they decided to turn it into a 7-part series on how you can start from scratch and turn your blog into an SEO success.
All you need to do is sign up and you’ll start getting their 7 lessons day by day.
When you’ve completed their 7-part series you’ll have an understanding of the basic marketing concepts and the tools required to turn your blog into a full-fledged e-commerce business.
- 7-part training series
- Keyword research lessons
- Setting up tracking & analytics lessons
Over to You
Now you know what are the greatest content marketing online courses. Choose one and upgrade your career.