20 Best AI Writing Tools (Free & Paid) for 2024

Tomas Laurinavicius
Updated on May 16, 2024
20 Best AI Writing Tools (Free & Paid) for 2024

Artificial intelligence (AI) is becoming increasingly widespread than ever, and it’s not as scary as what many science fiction stories portray. On the contrary, individuals and businesses benefit significantly from using AI-powered tools, allowing them to manage time better, streamline processes, and increase productivity. 

For instance, AI-powered writing tools have revolutionized how brands generate compelling content. These platforms have enabled them to produce content that provides better authority, engagement, and search engine rankings.

Using AI writing assistants has become so common that there are now numerous programs to choose from with different key strengths, from content generation to proofreading.

Read below to learn more about AI-powered writing tools. Understand these programs and discover the best options in the market today.

Understanding AI Writing Tools 

AI writing tools are digital programs, often as plugins or web apps, that aim to assist and enhance a user’s written output. Generally, these tools use AI algorithms or models like natural language processing (NLP) and machine learning (ML) to understand common semantic patterns, language, and context. With these algorithms, these platforms can elevate content in numerous ways.

These tools can perform writing tasks, including grammar and spelling corrections, style and tone improvements, long-form and short-form content generation, and search engine optimization (SEO). Often, these tools involve a straightforward way to achieve such tasks, like users typing in commands or prompts and pasting or uploading existing content.

Benefits of Using AI Writing Tools For Business

AI writing tools offer many benefits to brands in different industries. For one, incorporating them helps marketing employees save time and boost productivity.

Instead of spending too much time ideating, researching, and editing their content, writers can focus on providing meaningful and quality output by automating processes for content creation.

Writers can also use these tools to spark their creativity for a more effective output. Developing written content is not easy, especially for professionals who do it daily. It’s common for writers to get a mental block that hinders them from working efficiently and creatively.

With AI writing software, they can brainstorm effectively and get the ball rolling in producing new paragraphs, copies, or descriptions. The best part is that these tools can help write various topics, from travel destinations to makeup tips to student loan payments.

Aside from that, they can use these programs to elevate their writing. Many AI-writing tools offer proofreading services, allowing users to improve their content with thorough editing suggestions in tone, grammar, and style. Through these platforms, writers can elevate the quality of their content, increasing their brand’s SEO performance.

Speaking of SEO, some platforms can help writers ensure their materials are optimized for search engines.

For instance, some tools can assist writers in incorporating keywords better, analyzing competitors, and generating topics that can help showcase their brand’s expertise. Because of these features, brands can increase their chances of getting higher rankings in the results pages of platforms like Google and Bing.

Best AI Writing Tools

Now that we’ve covered AI writing tools and their benefits for brands and creators, we will look into the best tools available today.

Here are some of the most popular and powerful choices this year. They can help writers conduct numerous tasks, from content generation to editing to search engine optimization.

The following are arranged in no particular order.

Jasper AI

Jasper AI
Image from Jasper AI

Formerly known as Jarvis AI, this program is an excellent option for users looking to write different content types, including blog articles, social media posts, marketing copy, and sales emails. With more than 50 templates available, brands can develop content that perfectly aligns with their tone, language, and style.

One of the many standout features that Jasper AI offers is its long-form writing assistant. This service can generate articles from start to finish using the correct command or prompt. With the latest technology in generative AI, this program offers articles or documents that fit a brand’s personality.

Aside from that, Jasper AI supports 25 different languages. It also has a grammar checker, plagiarism detector, and SEO mode. It may take time to understand its interface, but it’s not entirely impossible with the proper training.

Key features:

  • Easy-to-use interface
  • Incredible long-form assistant 
  • Offers 50 templates for different content types
  • Supports content in 25 languages 
  • Wide array of add-ons: grammar checker, plagiarism detector, and SEO mode


  • Pro: US$59 per month/seat 
  • Creator: $39 per month/seat
  • Business plan: depending on the company’s needs


Image from Grammarly

When we think of content writing and editing, one of the platforms that always comes to mind is Grammarly. Grammarly is an AI-powered giant with over 30 million active users globally, setting the standard in text correction and writing assistance.

The best thing about Grammarly is that it tests how content performs in four categories: Correctness, Clarity, Engagement, and Delivery.

Aside from detecting errors in these areas, Grammarly suggests the appropriate action to help improve the content’s structure and readability. Plus, its scoring system makes it easy for users to gauge if their content has improved and ensure that it’s original with the platform’s plagiarism checker.

Aside from its on-site editing tool, Grammarly offers plugins for commonly used browsers and operating systems, allowing users to edit their texts whenever they write online.

Moreover, Grammarly now has an emerging text generation tool in GrammarlyGO. This tool allows users to type in a prompt and generate content more straightforwardly.

The best part is that it offers the option to rephrase, shorten, and adjust the tone of the generated text.

Unfortunately, Grammarly and GrammarlyGO only support content written in English as of today.

Grammarly’s many intuitive features are available for free. Users can unlock more with its paid plans: Premium and Business, priced at $12 and $15, respectively.

Key features:

  • In-depth text correction and improvement capabilities 
  • Available as a plug-in for common operating systems and browsers 
  • Easy-to-use interface


  • Premium plan: $12 per month (when billed annually) 
  • Business plan: $15 per month (when billed annually) 
  • Enterprise plan: depending on the company’s needs
  • Available for free (limited functions) 


Image from Rytr

Rytr is a popular choice for small businesses and starting content creators because of its affordability. Aside from that, this platform checks all the boxes regarding AI-assisted writing, allowing users to generate and edit long-form content.

Plus, it offers over 40 templates or use cases for various requirements, from articles to marketing copies.

The best part about Rytr is that it supports more than 30 languages, allowing for more diverse content creation. It also features a compact dashboard for easier content creation and management.

Key features:

  • Compact and easy-to-navigate interface 
  • Robust document editing 
  • Offers 30 use cases 
  • Supports over 30 languages 
  • Features SEMRush integration 


  • Unlimited plan: $7.50 per month 
  • Premium plan: $24.16 per month 
  • Available for free (limited features) 


Image from QullBot

When AI-powered writing assistants became widespread, QuillBot immediately gained popularity among the many platforms. This paraphrasing tool includes a thorough grammar checker, plagiarism detector, article summarizer, and citation generator. It also offers a robust translator for users.

This platform works similarly to Grammarly, where users often paste their content for checking. The difference is that QuillBot offers creators seven options for paraphrasing. These are standard, fluency, formal, simple, creative, expand, and shorten.

Additionally, QuillBot features a tool that acts as a word processor, allowing users to improve their text as they write. They can also research online and achieve more accurate citations with this platform.

Key features:

  • Simple and easy interface
  • Excellent for improvising texts
  • Helps with research
  • Supports 23 languages


  • Premium plan: $6.25 per month
  • Available for annual and semi-annual subscription
  • Available for free (limited features) 


Image from ChatGPT 

A list of AI writing tools is incomplete without mentioning OpenAI’s ChatGPT. Over the past year, this generative platform has been gaining popularity as one of the best options for creating compelling content. It doesn’t offer any template, but rather, it’s a chatbot-style program that generates content depending on user questions or prompts.

ChatGPT leverages a comprehensive language model and millions of online examples to answer prompts within seconds. The best part is that users can ask this platform whatever they want. Aside from generating blogs or marketing copies, it can write codes, translate texts, and explain complex ideas.

Plus, once the platform answers a prompt, users can ask follow-up questions to make an idea more concrete, making it a perfect tool for brainstorming.

Key features:

  • Intuitive and natural response generation
  • Easy chatbot-style interface
  • Allows users to “reply” and refine answers 


  • Plus plan: $20 per user (billed monthly)
  • Team plan: $25 per user/month (billed annually)
  • Enterprise plan: depending on the company’s needs
  • Available for free (only the GPT 3.5)

Copy AI

Copy AI
Image from Copy AI

Copy AI has been one of the best choices for writers who want a quick and simple fix to generate content. This platform provides over 10 million global users with blog posts, email marketing content, and social media copies. Its central platform features an NLP chatbot-like interface, where users can type instructions on how they want their output to look.

The big difference between Copy AI and platforms like ChatGPT is that Copy AI provides more freedom in shaping their output. With over 90 templates for various content types and 25 different language support, writers can leverage this platform to enhance their production and spark their creativity.

Other key features of this writing assistant include a grammar checker, sentence simplifier, and verb booster.

Key features:

  • Easy chat-style interface 
  • Supports 25 languages
  • Offers 90 different templates


  • Pro plan: $36 per month (5 seats)
  • Team plan: $186 per month (20 seats) 
  • Enterprise plan: depending on the company’s needs
  • Available for free (1 seat with limited features) 


Image from Writesonic

Writesonic features all the basics in AI-powered writing assistants, from easy content generation to multi-language support. However, this platform is an excellent option for businesses with its many templates dedicated to marketing copy.

This program features over 100 different templates, most of which are dedicated to short-form content. These include website copies, digital ads, product descriptions, and landing pages. The best part is that users can generate content that perfectly aligns with their brand voice and style.

Writesonic also offers a chatbot-style AI assistant in Chatsonic, elevating the platform’s content generation services. Users can instruct Chatsonic to create copies for different needs, from email content to social media posts.

Key features:

  • Wide range of marketing templates
  • Excellent long-form assistant 
  • Offers over 50 templates 
  • Features a simple content creation process
  • Supports 24 languages


  • Chatsonic: $15 per month ($12 if billed annually) 
  • Individual plan: $20 per month ($16 billed annually)
  • Teams plan: $30 per seat/month ($25 billed annually)
  • Enterprise plan: depending on the company’s needs
  • Available for free (limited features) 

Frase IO

Frase IO
Image from Frase IO

Image from Frase IO

Frase IO isn’t exactly known in the industry for its content generation feature. However, it’s popular among marketing teams because of its excellent SEO services.

This platform seamlessly combines SEO tools with generative AI. Some of its standout offerings include topic and keyword research, search engine results page (SERP) analysis, and content optimization.

Moreover, Frase IO features a fully fleshed document editor with a grammar corrector and SEO score checker. It also offers a user-friendly task management system.

Additionally, this platform is affordable, making it an ideal option for small businesses wishing to rank higher on search engines.

Key features:

  • Advanced AI text generation and SEO capabilities
  • Generates quality SEO-ready content quickly
  • Incredible document editor


  • Solo plan: $15 per month 
  • Basic plan: $45 per month
  • Team plan: $115 per month
  • Free trials available


Image from Anyword 

Anyword covers all the bases when it comes to an AI writing assistant. However, this option is a top pick for brands, particularly with marketing teams, because it focuses on AI copywriting content that engages their target audience.

This platform helps users generate AI content that caters to their brand’s specific demographic. It features an audience engagement scoring system that measures how likely the target will engage with the content. Plus, it allows users to create customer profiles for better AI-generated copies.

Additionally, this platform offers businesses many content templates, allowing them to create their own. This is an excellent option for brands to elevate their search engine ranking through highly engaging content. However, it may not be as affordable as the other options on this list.

Key features:

  • Offers audience engagement score 
  • Enables customer profile creation
  • Optimizes on-site content
  • Supports different templates


  • Starter plan: $49 per month ($39 if billed annually)
  • Data-driven plan: $99 per month ($79 if billed annually)
  • Business plan: $499 per month ($349 if billed annually)
  • Custom pricing plans available
  • Free trials available


Image from GrowthBar

GrowthBar is an excellent AI writing assistant focusing on improving a brand’s SEO performance. It features all the best tools for writing content, metadata, product descriptions, and more.

Plus, it boasts services crucial for SEO, including keyword research, competitor analysis, and topic generation. Through this tool, brands can elevate their ranking by generating the best SEO-optimized content.

This platform also features editing capabilities that help users elevate their writing for better ranking. It can expand texts, provide examples, and conclude articles. It also allows writers to make their output fit their brand’s tone and language.

Key features:

  • Robust keyword research and ranking tool 
  • Excellent competitor analysis
  • Includes a topic-generation feature
  • AI-powered writing and editing assistant 


  • Standard plan: $36 per month 
  • Pro plan: $74.25 per month 
  • Agency: $149.25 per month 
  • Free trials available


Image from Reword

The Reword platform is regarded as more of a co-writer tool than a standalone content generator. It’s designed to support a creator in every step of the writing process, from researching topics to editing to search engine optimization.

What’s interesting about Reword is that users can train the platform’s AI writer. The longer users write and edit on this tool, the more the AI understands their style, tone, and language. Because of that, Reword can elevate its services and provide better suggestions and content that fit the writer’s requirements.

This platform also supports human-to-human collaborative editing. That means team members can access and write on the same document.

Key features:

  • Provides AI assistance in the entire writing process
  • Offers a wide range of integrations with well-known CMS platforms
  • Learns from the content you write over time


  • Grow plan: $39 per month (1 seat included) 
  • Pro plan: $299 per month (unlimited seats) 
  • Free trials available


Image from SudoWrite

Many of the options mentioned in this list focus on elevating businesses. Sudowrite offers something different by supporting creative writing, like novels and short stories.

This AI-powered assistant supports writers in their process, from brainstorming to developing chapters. It’s an excellent tool to spark creativity, especially when users are dealing with writer’s block.

The best part about Sudowrite is its editing capabilities, which can help users with a few clicks. This platform can provide synonyms to elevate sentences, offer feedback by consulting thousands of existing stories online, and allow users to explore plot points and character arcs.

Sudowrite offers writing services in three packages, each with more credits depending on the writer’s needs. The good news is that writers can try these plans for free.

Key features 

  • Wide range of text generation and editing tools 
  • Intuitive and user-friendly interface 
  • Unlimited editing and feedback


  • Hobby and Student plan: $10 per month 
  • Professional plan: $22 per month
  • Max plan: $44 per month 
  • Free trials available


Image from Scalenut

Scalenut is an AI text generator that integrates the best SEO techniques. However, compared to the other platforms that offer such services, its focus on SEO tools truly stands out.

For instance, it uses NLP to identify key terms, headings, content structure, and more. Aside from that, it conducts thorough social listening to analyze reader intent.

Scalenut also offers real-time SEO scoring, allowing creators to determine the search engine performance of their content. Plus, there are multiple editing services to help content writers produce better materials. These include expanding, shortening, or rephrasing texts. Another standout feature is its ‘Fix It’ button, which assists users in optimizing their document automatically with a single click.

Scalenut offers four packages: Essential, Growth, Pro, and Enterprise. Their Essential plan is priced at $19 monthly, making it an excellent option for small businesses.

Key features:

  • SEO analysis and content planning capabilities
  • Quick generation of SEO-ready articles 
  • Real-time SERP stats and content scoring


  • Essential plan: $19 per month (billed annually)
  • Growth plan: $39 per month (billed annually) 
  • Pro plan: $74 per month (billed annually)
  • Custom plan: depending on the company’s needs
  • Free trials available


Image from Writerly

Writerly is best known as an AI productivity software for marketing, customer service, and e-commerce teams. It features an AI-powered writing tool that allows users to generate texts, content briefs, and client responses.

Among its many standout features is Writerly Go. This Google Chrome extension provides generative writing assistance to users.

For instance, this tool speeds up Gmail’s workflows and spell checks, allowing users to send quality emails to clients. Aside from that, Writerly Go can help generate written content across multiple social media platforms and other websites.

Key features:

  • Best for copywriting and proofreading 
  • Can be integrated with Gmail through Writerly Go
  • Offers custom templates for ad copy and content 


Creator cloud plans:

  • Creator AI chat: $4 per month 
  • Creator AI studio: $14 per month 
  • Team AI studio: $34 per month 
  • Available for free (limited features) 

Business cloud plans:

  • Nimbus AI business cloud: $69 per month 
  • Stratos AI business cloud: $129 per month
  • Cirrus AI business cloud: $219 per month
  • Enterprise AI cloud: depending on company’s needs


Image from Surfer

Surfer stands out as an SEO-friendly AI writing assistant. Instead of generating user content, it leverages NLP to optimize text for search engines, regardless of the topic.

The platform’s content editor feature analyzes top-ranking articles in search engines. Through these articles, Surfer can provide all the best checklists to follow when users write or edit their content on this platform. These include keywords, headings, images, and word counts. Surfer also provides a scoring system to determine its SEO effectiveness—no wonder it’s a favorite among content marketing specialists.

Moreover, Surfer offers easy integration with tools like Google Docs, Semrush, and WordPress.

Key features:

  • Easy keyword research and competitor analysis 
  • Powerful content optimization suggestions
  • Seamless integration with Google Docs


  • Essential plan: $89 per month
  • Scale plan: $129 per month
  • Scale AI plan: $219 per month
  • Enterprise plan: depending on the company’s needs
  • Free trials available


Image from INK

INK is a popular tool that seamlessly combines SEO with AI-powered text generation. According to the company, its SEO tool is the only one that uses semantic intelligence, claiming that its scoring is five times better than its competitors when predicting search engine rankings. This particular feature could be why INK has over a million users worldwide.

This platform allows users to write or rewrite headlines or add keywords in a straightforward manner. It also provides clear instructions to help users decide what they want to write.

It also features over a hundred templates and workflow concepts or ‘recipes.’ 

INK also offers a unique feature called ‘Content Shield.’ This feature helps protect AI-generated content from getting penalized by Google. Using Google’s algorithms, INK knows what content types get flagged by the search engine, allowing users to produce content through AI with fewer risks.

Key features:

  • Protects content against search penalties for AI 
  • High-quality ranking prediction and scoring 
  • Over 130 content templates and workflow recipes available
  • Has no text generation limits


  • Professional plan: $39 per month 
  • Enterprise plan: $99 per month 
  • Free trials available


Image from Hypotenuse AI

The Hypotenuse AI writer works well for both long and short-form content. However, its true strength lies in its copywriting capabilities, particularly when creating copies for e-commerce brands.

This copywriting tool is an excellent option for creating ad copies and social media posts quickly and straightforwardly. It can also generate product descriptions in bulk, which significantly saves time. Plus, templates for meta titles and descriptions are available.

Moreover, Hypotenuse features quality summarizing and paraphrasing tools. This is to make copies more concise and effective.

Hypotenuse platform offers two packages, Individual and Teams, starting at $24 a month with a 50,000-word limit and going up to 120,000 when you opt for the highest plan.

Key features:

  • Generates product descriptions in bulk
  • Seamless integration with e-commerce platforms
  • Provides AI content for Google and Facebook ads
  • Incredible tool for research


  • Individual plan: $29 per month ($24 if billed annually)
  • Teams plan: $59 per month ($49 if billed annually)
  • Enterprise plan: depending on company’s needs
  • Free trials available


Image from ProWritingAid

ProWritingAid is an AI writing assistant that centers on correcting and improving content, particularly those written by journalists, authors, academics, and copywriters. This tool uses more than 20 writing reports and various styles to help writers improve their output.

Its many outstanding features are its quick grammar, spelling, and style fixes. It also flags crucial writing mistakes like word repetition, unclear jargon, or ineffective cliches. The best part is its support for non-native English speakers, making it accessible to more writers globally.

Key features:

  • Provides in-depth analysis for better writing
  • More than 20 writing improvement reports
  • Offers different tools for specific writing styles
  • Supports non-native English speakers


  • Premium plan: $30 per month 
  • Premium pro plan: $36 per month 
  • Available for free (limited features)
  • Available for annual and lifetime plans


Image from Speedwrite

The best thing about Speedwrite is that, aside from simplifying the rewriting process, it helps users create original content. This tool offers plagiarism-free content by thoroughly paraphrasing existing texts.

Aside from offering original content, Speedwrite provides comprehensive summaries of lengthy articles that retain their key points. Plus, it allows bulk content creation, helping users rewrite multiple articles at once.

Key feature:

  • Helps create plagiarism-free content
  • Provides comprehensive summaries without losing key points
  • Creates content in bulk


  • Monthly subscription: $7.99 per month
  • Semi-annual subscription: $6.66 per month
  • Annual subscription: $4.99 per month

Peppertype AI

Peppertype AI
Image from Peppertype AI

Like the other options mentioned above, Peppertype AI ticks off the boxes in AI content generation. However, what makes this particular tool stand out is its focus on speed in delivery.

Peppertype AI features tons of helpful templates and content generation suites. It pushes the generative AI technology as fast as it can to produce high-quality content quickly. Aside from that, this platform features a simple writing process in just three steps. Plus, it’s easy to operate, making it a perfect tool for beginner creators without prior AI experience.

Key features:

  • Excellent AI tools for content editing and creation
  • Offers over 35 content templates 
  • Provides in-depth SEO analytics


  • Free trial available
  • Custom plans depending on the company’s needs

Elevate Your Writing With AI

AI writing assistants have revolutionized how individuals and businesses produce quality content and boost their site’s online presence. The tools mentioned above are some of the best options available today.

Meanwhile, although these platforms offer various services to produce quality content, users shouldn’t rely too heavily on them.

They must not be considered replacements but rather as support for different writing processes. These tools still require the human element to produce the best work. Misusing them could lead to issues like plagiarism or disconnected tone and style.

With that, choose the best platform for your brand and generate the best output today.

Tomas Laurinavicius

Hi! I'm Tomas. I'm a founder, growth marketer, designer, and blogger from Lithuania, now happily living in Alicante, Spain. I'm a marketing advisor at Devsolutely and a partner at Craftled, building Best Writing and Marketful.