Allie Aitken
Remote (US/Canada), Remote (Canada), Remote
About Writer
I’m a copywriter and communications strategist based in Vancouver, Canada working with small and mid-size businesses across North America and internationally. Through my business, Organized Allie (https://www.organizedallie.com/), I help teams bring structure and clarity to their communications (both internal and external).
My work blends storytelling with systems thinking, helping businesses refine their brand voice, document their processes, and communicate with confidence. I specialize in creating clear, consistent messaging that helps teams operate smoothly and connect meaningfully with their audiences.
Clients come to me for brand voice and messaging development, website and marketing copy, internal communications frameworks, training documentation, case studies that highlight measurable results, and more.
Whether you need a polished narrative or a process that keeps your team aligned, I’ll help you translate complexity into clarity so your business can grow with confidence.
Education
Completed a teaching degree focused on effective instruction and curriculum design. Developed transferable skills in instructional design, clear writing, and audience-centered communication that now inform my approach to documentation and training materials.
Completed a B.A. in Educational Studies with a foundation in pedagogy, curriculum development, and creative problem-solving. Gained early experience translating complex ideas into clear, structured learning materials, a skill that continues to shape my approach to writing and systems design today.
Work & Experience
Provide copywriting, communications strategy, and documentation services for small and mid-size businesses. Specialize in brand voice development, internal communications, training documentation, case studies, and more.
Lead all internal and external communications strategy. Oversee content creation, messaging alignment, and stakeholder communication for a growing sustainability-focused business.
Directed brand and marketing communications for a fintech software company, managing messaging strategy, web and content copy, and client communications to support business growth and audience engagement.
Served as Partner and COO at a PR agency specializing in media relations for consumer tech products. Oversaw daily operations and client strategy, leading campaigns that combined storytelling, press outreach, and content development for B2C brands at key growth stages such as fundraising rounds, product launches, and other milestone events.
Founded and operated a boutique copywriting studio specializing in web content for small businesses and eCommerce brands. Wrote product and category descriptions, optimized website copy, and developed brand messaging.
Based at DAVIDsTEA’s corporate headquarters, advanced through multiple communications roles supporting the company’s rapid growth and expansion across Canada and the U.S. Oversaw the internal culture magazine, served as the communications checkpoint between head office and retail stores, and worked closely with the operations team to ensure clarity and consistency in company-wide messaging. Played a key role in developing training materials, managing internal communications initiatives, and contributing to IPO communications.
