Content Writer

This role is for one of the Weekday’s clients

Salary range: Rs 120000 – Rs 200000 (ie INR 1.2-2 LPA)

Min Experience: 1 years

Location: Kolkata

JobType: full-time

We’re seeking a Content Writer with 1–2 years of experience in crafting clear, engaging, and audience-centric content. The ideal candidate has a knack for storytelling, a strong grasp of grammar, and the ability to tailor content across different formats and tones. Whether it’s blogs, social media posts, website copy, product descriptions, or email campaigns—you should be able to deliver high-quality, impactful writing that aligns with our brand voice.

Key Responsibilities:

• Research, write, edit, and proofread clear and compelling content across platforms (blogs, website, emails, social media, etc.)
• Develop content that supports marketing and business goals—such as increasing engagement, SEO performance, or conversions
• Collaborate with marketing, design, and product teams to generate ideas and execute campaigns
• Conduct keyword research and follow SEO best practices to optimize content
• Ensure content is consistent in terms of tone, style, and brand messaging
• Stay up to date with content trends, industry developments, and competitor strategies
• Maintain and update a content calendar to meet project deadlines and campaign timelines

Required Skills & Qualifications:

• 1–2 years of professional content writing experience, preferably in a digital or marketing setting
• Strong command of English grammar, spelling, and punctuation
• Experience in content creation for digital platforms, including social media, blogs, and websites
• Ability to translate complex information into easy-to-understand content
• Excellent research skills with attention to detail
• Basic understanding of SEO principles and how they apply to content
• Ability to adapt tone and writing style based on audience and platform
• Self-starter with excellent time management skills and the ability to handle multiple projects simultaneously

Nice to Have:

• Experience working with CMS platforms (e.g., WordPress)
• Familiarity with content performance tools such as Google Analytics or SEMrush
• Basic understanding of HTML and content formatting
• Visual storytelling or multimedia content creation experience (optional)