Senior Content Writer

About invygo

invygo was founded in 2018 in Dubai with the purpose of redefining mobility in the Middle East and North Africa (MENA). Fuelled by a passion for innovation, technology and mobility, our mission is to empower people to move on their own terms, minimising the frustrations caused by traditional car ownership models. We make car access seamless and flexible for everyone.. We believe invygo is the smartest way to move, and to keep living up to our ideal, we rely on our people to share these goals and ambitions. Headquartered in Dubai, with offices in Riyadh and Cairo, our team consists of passionate, dedicated, bold innovators that are relentless in enabling the company to deliver a trusted and personalised experience that transforms how people move in MENA. With successful expansions into UAE,Saudi Arabia and Qatar, our footprint is rapidly growing as we continue to innovate and transform the automotive landscape across the region.

At invygo, we’re not just offering a service; we’re crafting a new era of mobility in MENA. We are always seeking passionate, dedicated and innovative thinkers to join us in making our future vision a reality. If you are that person, join us in moving the MENA mobility landscape forward and continuing to insure that invygo is, and remains, the smartest way to move.

About Role
We are seeking an experienced Senior Content Writer with a strong background in the automotive industry to join our team. This role will involve creating high-quality, engaging content about cars for various sections of our website, including car reviews, product pages, and SEO-focused articles. The ideal candidate should have over 5 years of experience in automotive content writing, demonstrating a deep understanding of cars, trends, and the needs of both enthusiasts and general consumers.

Responsibilities:

• Content Creation: Write detailed, insightful content about cars for specific product pages, including technical details and features, and create engaging, well-researched car reviews.
• SEO-Focused Content: Develop generic SEO-optimized articles related to the automotive industry to enhance our online visibility.
• Bilingual Content Support: Produce English content primarily, with the capability to assist in Arabic content creation to ensure bilingual support across key pages.
• Industry Research: Stay up-to-date with industry trends, new car models, and consumer interests to deliver relevant, informative content.
• Collaboration: Work closely with product teams and designers to align content with marketing and branding strategies.

• Experience: Minimum of 5 years of content writing experience, specifically within the automotive industry.
• Languages: Fluent in both English and Arabic (spoken and written).
• Expertise: Strong knowledge of car models, features, and industry terminology.
• SEO Knowledge: Proficiency in SEO best practices and ability to implement them in content creation.
• Communication: Excellent communication skills with an ability to write clear, concise, and engaging content.

Preferred Qualifications:

• Previous work in an automotive content writing role or similar industry.
• Proven portfolio of automotive articles, reviews, or product page content.
• Ability to adapt content to different tones and audiences as required.

If you’re passionate about cars and enjoy creating content that connects with a diverse audience, we’d love to hear from you! Apply today to help us drive our brand forward.