Copywriter

Who are we?

Your Overseas Home helps people buy property abroad. It could be a holiday home in France, Greece, or Florida, a property to retire to in Spain or Italy, or maybe an investment property to rent out in Cyprus or Portugal. We have supported thousands of clients in finding their dream home and continue to support them through the property buying process, which can take several months.

We do this primarily via online property exhibitions and webinars. These explain how to buy property, while connecting our audience with overseas estate agents, lawyers, currency and payments specialists, and other experts you need to buy a home in another country.

Your role will be to write exciting, creative, and persuasive (often marketing and sales-driven) copy that brings a steady and increasing flow of motivated buyers to our websites, webinars, and virtual exhibitions. This is primarily via email marketing, but you will also be involved in writing banner ads, brochures, social media campaigns, and other advertising collateral. You will be involved in defining and evolving our tone of voice along the way.

What you’ll be doing day to day:

• Taking ownership of email campaigns, including planning, writing, proofing, and monitoring.

• Writing powerful emails that address the needs of clients and persuade them to attend our events.
• Writing engaging and effective copy across all marketing and sales channels including adverts, product descriptions, brochures, emails, social media, and websites.
• Collaborating with various teams to create innovative new ways to bring clients on board.
• Researching the characteristics of your target audience and the pains/challenges facing them as they spend hundreds of thousands of pounds on property in a different country.
• Working with our partner estate agents, lawyers, IFAs, etc., to understand what they offer clients and promote their services effectively.
• Managing relationships with external copywriters, briefing and editing content to ensure our tone of voice is present across all content produced.

What we are looking for:

• A strong background in email marketing or advertising.
• Excellent understanding of branding, SEO, content strategy, digital content in long read and ad form.
• A creative thinker who can conjure brilliant and inventive email campaigns again and again.
• Complete mastery of the English language, with excellent sub-editing skills.
• Strong interpersonal skills to work with teams from across departments and markets.
• Experience editing the work of other writers.
• Comfortable working to tight deadlines.
• Minimum of three years’ experience as a copywriter.

• Competitive salary + bonus
• Company pension scheme, medical cash plan, access to our IFA, cycle to work scheme, and long service awards., (Mont Blanc Pen, £1000 Retail voucher and a money towards a holiday abroad)
• Beautiful office in Hammersmith completes with a communal bar, gym, cafe, and stunning views of the city.
• Type of working: Hybrid
• Open office environment. Great social scene with team nights out, Summer, and Christmas parties.
• Life insurance x 3 salary
• Workplace nursery scheme
• Electric car salary sacrifice scheme